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@RSKY, we needed to do something that was more automatic, and doable by my spouse. Hauling extension cords around and moving refrigerators is something that she can do, but for her the physics aren't in her favor.
We went the other way, and added batteries to our solar. January 1st, our solar is a measly 3-6kWh/day, but we can make it a week or ten days on that, using whatever is in the batteries when the power fails. On idle, the house uses 0.3-0.5kW, but with a little trimming we can get it down to 0.1kW. From March to October, we could probably be out indefinitely.
For us, adding a transfer switch alone was $6-8k, due to the need to upgrade the main panel, meter, and breakers, but definitely a YMMV item. The panel was 45+ years old.
My rather elderly neighbor had a 22kW Generac put in last year. The local installer wasn't very good, and I went over to help out. I was impressed at the depth of controls that Generac is putting in on the new units. There are a few requirements (gas line size, layout, regulators, and specialty cable) that you need to be aware of, but beyond that, I would say that there are good reasons why Generac has that large of a market share. The next level up installer came from 100 miles away several times until the generator worked as specified, and needed. Personally, I would be choosing a generator by the quality of the local service agent. That is the person that will be coming to fix your generator after the hurricane/earthquake/tornado/ice storm.
As far as reliability goes, a generator has all the complexity of a car engine, plus the AC generator and control electronics. It ain't simple, and it sure isn't an install it and forget it. No matter who makes it, it will require TLC. If you need it to work, make sure it gets exercised regularly, that you service it before your high need season, and don't forget to check inside regularly to make sure that your local mice (bees, wasps, whatever) aren't having a housewarming party. I neglected to run one of mine for six months or so, and couldn't get it started, but mercifully it turned out to be some bad gas. Easy fix. I do stock filters, oil, and voltage regulators for my generators, just in case.
All the best,
Peter