Cabelas is geared more toward serious western hunters. Things like optics, hunting clothing, boots, tents, etc are at a different level. Bass Pro is geared more toward cheap hunting clothing, blinds, corn flingers, hand warmers, scent spray, tree stand, plastic rattling horns, doe in heat, trail cameras, etc for a Southern and Eastern hunter who rarely gets more than a 200 yards from the pickup. You won't find a guide or serious elk hunter in Wyoming who uses some Bass Pro binoculars or red head clothes/boots while Cabelas Euro optics and guide gear/boots is among the best in the world like Swaro, Zeiss, Sitka, UA, Kenetrek, etc...