I worked in the lube oil industry for 31 years and was privy to the tests our research people did on oils. Until I retired in 1998, Mobil 1 was the best by their tests. I'm sure, with the right additives to hold soot in place for diesel engines, the other chemical type oils like Amsoil and another outfit deal in, they would be equal to Mobil 1. Just never saw any test results on them.
I mainly like synthetic (Mobil 1 or Amsoil or that other one) because it's less work for me to deal with oil changes, disposal of the oil, etc. I'm using 10k miles or 1 year on our 2 cars and 1 year on lawn mower engines. I've gone to 2 years on the JD diesel and multiple years on the Tacoma that sees only 1k/yr and the Isuzu diesel generator driver. I'm also using 0w20 on gas, water-cooled, engines and 5w or 0w30 on the 2 diesels and air cooled lawn mowers. A xw40 is plain too heavy in today's world, not needed. I use M1 oil filters where I can get them, Wix on the Isuzu.
Ralph