I haven't changed many spark plugs, but admit I'm a few k short of ever having gone 100k mi in a vehicle (carbureted, vs EFI on those, btw). Lead did as much for valve seat wear as for octane. The 'protective' residue could build up on insulators and cause them to arc out. Matters less now that t-e-lead is in fuel no more.
The stuff that took over when lead was removed left rust-colored deposits on piston crowns, valve faces/stems, and plug insulators. It did/does little to replace lead's wear reducing properties, and old gear may need something for that more than for higher octane.
Back in the '70s when I outgrew Hondas and could finally afford H-Ds I was cautioned that plugs would need to be replaced yearly or a bike wouldn't start/run well. I guess the 'heat of an air-cooled engine' would ruin them somehow, esp on the rear cyl.

Oops! I still ride some I've had for 30+ years on the same pair of plugs. Not high on miles even yet, but sitting a lot. Not running smoothly? Do a compression check. Whether 'hi' or 'lo', cyls within +/- 10% of each other are usually ok.
Maybe plugs then.
Reasons I actually
did replace spark plugs: cracked insulator while removing it to inspect/clean, or bad guess as to what caused a miss. Plugs are over-sold anymore to keep us getting tuneups and the $$ coming in. (ECM 'tunes' twice/sec and fuel injection means cleaner burn once warmed up and in 'closed loop' vs 'open' or with a carb & choke) All too often plugs are replaced when plug
wires are the problem. Maybe it's because plugs are cheaper, but folks may end up buying both when that happens. (If a 4, 6, 8 cyl doesn't fire at all, its
not about spark plugs.)
Put me with Soundguy. I'll
rotate plug sets rather than replace them. (looking in vain for symptoms?) Have never cleaned a plug with anything
but a wire brush, and still working for me. Oil soaked 2-cycle plugs get tips heated over a gas burner if dirty/oily enough to not start well after sitting from last season/year. Getting away with it to this day, and some 'spares' I have for mower,
chipper, chain saw, etc have price tags marked in cents vs dollars.
btw: Getting a hotter spark from some fancy new mat'l or tip design is kinda like thinking one 1500w electric heater will provide more heat than another. More about perception there than real science. An old-school attitude is that if a cylinder fires it's getting all the spark it can use. Could be a matter of faith that lets us go decades on the same set, tho' I'm not racing Ferraris, and it's been working for me too since the '60s.

It's fuel/air that make power,
not what lights it. IMO, arguments otherwise may be semantic at best.
Not all mfr's 'heat ranges' equate as nearly as the charts may indicate. In older machines one sometimes has to go 'hotter' to keep them from coking up, a trial & error thingie. 'When in doubt change 'em out', but IMO that doesn't mean an $8 vs $2 one is worth the diff if you do so regularly. YMMV, and flame suit is 'on'.
