I blend diesel and gasoline at the ConocoPhillips refinery in Ponca City, OK. Low sulfur(road diesel) can vary from almost clear as water to a very distinct yellow green to orange depending on refinery conditions and components used. At our refinery the diesel has been very pale yellow due to the lack of a component in the blend resulting from a fire we had in our crude unit in July.
As for High Sulfur diesel, it should be red. Several years ago it used to be blue. However, the unscrupulous types found that they could add yellow dye to it and make it look like low sulfur diesel. Thus they made a killing selling lower cost high sulfur diesel in the place of low sulfur. Once the Feds discovered this, they changed dye spec to red. We have a set concentration of dye at our refinery that we use that makes ours very cherry red. There is a maximum redness that makes it too dark to analyze, however. I believe the minimum spec is just enough red to be seen. They have a lab test for color. BP may be going by the minimum spec to save on dye cost. Either diesel meets the required useability spec's set by the government and manufacturers.
Av. gas is indeed blue and the Ponca City refinery and the Borger refinery produce nearly all of the av. gas in the US. In fact, we make it for BP Air. When we blend av gas, we make it in 7700 barrel batches. It only takes two quarts of blue dye to color the the entire 7700 barrels. Hope this answers some of your questions.
Thanks,
Lane