Compact tractor brands that have bit the dust.

   / Compact tractor brands that have bit the dust. #151  
As for the Cat selling ag equipment thing, that was the idea of a former chairman (don't recall name) who started taking it personally when in the late 1990s/early 2000s that John Deere was looking to expand their construction lines and compete even more with Cat. Which they ultimately did and have done well at by the by. So he delved into the Challenger tracked tractor, the Challenger (Claas licensed) combine, and, smaller tractors supplied by AGCO for their dealers. "They go at us in construction, we go at them in ag" being the thinking. John Deere had the dealer network to do this, Cat did not. Trying to market and sell farmers on ag equipment that they could only buy and get service for from dealers that were 100-200-300 miles away did not fly if they had Green, Red, or, Blue anywhere nearby.

That chairman got replaced and new one said that dabbling in Ag was not their biz model and quashed the effort handing everything over to AGCO to do with as they wished sometime in the mid-2000s.
 
   / Compact tractor brands that have bit the dust. #152  
As for the Cat selling ag equipment thing, that was the idea of a former chairman (don't recall name) who started taking it personally when in the late 1990s/early 2000s that John Deere was looking to expand their construction lines and compete even more with Cat. Which they ultimately did and have done well at by the by. So he delved into the Challenger tracked tractor, the Challenger (Claas licensed) combine, and, smaller tractors supplied by AGCO for their dealers..

Is that why the Challenger 65 came out in the mid/late 80's?

:rolleyes:
 
   / Compact tractor brands that have bit the dust. #153  
No, Cat wandered into the rubber tracked field in the 1980s. Sure did. And they messed around with it for a decade or so selling a few but not really pushing them. It was a "thing" for them. It wasn't a new area into which to try to expand the Cat brand into a new market and take meat out of a competitor like it was in say, 2002, when they tackled big tractors, combines, and, smaller tractors. The Cat of 2002 envisioned an all out brand war with Big Green in both the Construction and Ag sectors and geared for that. The idea of selling a follow-on to the Cat Ag tractor of the 1940s/50s/60s that dragged plows across Kansas and Colorado and Idaho and California existed long before the Challenger. Cat was offering Ag D-4/D-5/D-6 tractors into the 1980s but they seemed to be losing out to the rubber tired 4wd of the day when cost was factored.
 
   / Compact tractor brands that have bit the dust. #155  
Farmtrac never went out of business. The did however stop importing them to the United States. Last year, another import company started importing them again, and new Farmtrac are available again in the US.

While I do not doubt that the tractor factory making the Farmtrac continued to build tractors, Farmtrac (or it's importer) did in fact go out of business in the USA and caused a lot of problems for Farmtrac dealers, forcing some into bankruptcy. This was a pretty ugly deal when it happened as Farmtrac loaded up the dealer's lots and credit lines with false promises of "never come due" and then fled the country. So let's not minimize that. Correct me if I am wrong, thanks.
 
   / Compact tractor brands that have bit the dust. #156  
"Never Come Due?" (re. Farmtrac)

Please, tell us more.
 
   / Compact tractor brands that have bit the dust. #157  
"Never Come Due?" (re. Farmtrac)

Please, tell us more.

When the tractor is initially shipped from the company to the dealer, most dealers do not just write a check for the tractor. If you stock 30 tractors, it can consume a lot of cash if you had to pay up front. Normally it is financed by a company like GE or Textron or Agri-Credit until a certain time, like 6 months perhaps or until the tractor is sold, whichever comes first. During that time, a dealer generally will not have to make any payments on the tractor nor will interest accrue. But at a certain point in time, the tractor is "due" and the dealer must pay for it. The idea of course is to always sell it before it comes due. And that is why you will occasionally see a big sale on a particular tractor on a dealer's lot, it is coming due and he'd rather not pay interest.

If a tractor company is in dire straights, they will sometimes load up dealer credit lines as much as possible and promise, despite written contracts, that the tractor will not come due. They promise to re-invoice with a fresh date or move it to another dealer or whatever if it is about to come due. You see, when a company pushes out 400 tractors in this manner, they get paid immediately from GE or whoever the floor planner is. It's a great cash flow for the company. In essence, they have sold the tractor and they get paid, even though it is not retailed. Now the tractor, unsold as of yet to the end-user, belongs to GE and the dealer. And if that company flees the USA, the dealer then has tractors to sell that are not very valuable as they have become orphans, and all rebates from the company are gone, all salesman bonuses are gone, all great retail financing is gone, etc. It's a huge problem and the tractors will come due and when you need to write out a check for $500k it is the undoing of most family businesses, and many a larger company as well.

Now a disclaimer; I am not declaring that Farmtrac took advantage of their dealers in this manner. Some say they did, some argue otherwise. I do not know where the truth lies, so take this as a generic chat about floor planning and possible issues when things go astray. And I certainly would not want to say all the Farmtrac business managers pushed inventory with corrupt intent. Maybe it happened, maybe it did not, but this scenario has played out before with certain brands and may play out again. To the hard working honest folks with the previous Farmtrac company, please do not take offense.

There is actually much more to all of this regarding how discounts work and how that affects floor plans, but that goes beyond the subject at hand and is really more of an advanced dealer topic.
 
   / Compact tractor brands that have bit the dust. #158  
Dave... thanks for sharing the other side of the story.
 

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