BeeferMan
Gold Member
3% net return is great for dealerships, just so y'all know.
The computer you are typing from had more markup than that vehicle on the lot...
Due to holdback, %3 is about what they make when they sell you the car at "invoice"...
3% net return is great for dealerships, just so y'all know.
The computer you are typing from had more markup than that vehicle on the lot...
Due to holdback, %3 is about what they make when they sell you the car at "invoice"...
Know what's crazy? We don't even keep holdback...the $1k profit or so on a medium duty purchase is exactly that...
Now wait, manufacturers used to also kick back $$$$ for volume of sales. So the vehicle cost LESS than actual invoice.
Dont they still do that?
Who keeps it?
Yes, dealers pay less than invoice.
What do you mean, who keeps it? We don't put profit on top of the hold back...we sell the truck as if there was no such thing as holdback.
Dealer holdbacks are defined as a percentage of the vehicle's MSRP that is rebated back to the dealer by the manufacturer. Each manufacturer varies in the percentage it pays back to the dealer. Thus, a car with a MSRP of $20,000 and a holdback of 3% will result in $600.00 returned to the dealer somewhere down the line. Holdbacks are considered sacred territory by most dealers and they will usually never deal to the point of invading that part of the invoice. In fact, they would prefer you never knew what a holdback is all about.