We've been flying into outpost cabins in northern Ontario for about 35 years, as the wives allowed it. We troll with Rapalas and Hot n Tots mostly and once we figured out that all the snags were close to shore and the fish were farther out, our lures started lasting for years and years. But in the last, say five, years or so, we noticed that these old standby lure designs, but manufactured recently, weren't lasting for even a week. At minimum, the clear coating peeled off. Sometimes the paint. Sometimes the plastic lips pulled out. Don't know if it's planned obsolescence or shoddy workmanship. Sent a note one year to the manufacturer. No response.