Dealer For $32.00 my dealer lost a sale

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   / For $32.00 my dealer lost a sale #11  
Maka, great response and it makes a lot of sense to me. We all expect the best deal but some folks will push you to the wall and then still want more. If you were a dealer in this area I would most likely be driving one of your tractors.
 
   / For $32.00 my dealer lost a sale #12  
If this was a poll, I would say the customers are ahead, I agree with the customer. Dealers sometimes don't realize how far a little something will go. The customer will remember that and return.
And I am NOT bashing the dealers here at all. Everybody wants a great deal and like I read here there are some customers that can never be happy, I would say ADIÓS also to them.
Thanks for your time
Jim
 
   / For $32.00 my dealer lost a sale #13  
ICGREEN said:
Good for the dealer. As a business person if I have someone that walks on a large deal for $32.00 I probably don't want them as a customer!! Most of those folks end up costing me alot more than $32 in agravation.


I have to agree with you on this one. (although this may not be the case here with this story) but with lots of other people that try to do business with me, they can get really pushy on me, nit pick everything... yeah, I have to look at them and try to keep my mouth shut, and I think to myself you are a cheapskate scuzzball..... rather not have em' as a customer..

(like I said, might not be the story here) but I'm just agreeing with you as another business owner.... there is just some people you don't need to do business with.... ( THE MAN WHO COINED THE PHRASE "THE CUSTOMER IS ALWAYS RIGHT, MORE LIKELY ISN'T IN BUSINESS ANYMORE)...
 
   / For $32.00 my dealer lost a sale
  • Thread Starter
#14  
My point is.... I was not trying to weasel them out of $32.00 I didn't notice the tractor only had 1 fender handle till I looked at the display ad. All there advertisments showed two.... I got 1. Did they run out? No asterek stating it was optional.
A $2300. mid mounted mower should come with all the washers and fasteners. I paid dearly for the green paint.... AND I want all the parts.
John Deere customer service could care less and could provide no good reason for the shortage ( spoke to person answering the phone and a supervisor )
My contention is when something expensive happens.... how far back are they going to be ? It is true, I wanted another Green tractor but I will not be held up to the point of " pay no attention to the man behind the screen, the great and powerful Ozz has spoken. "
I spoke at length to the New Holland dealer ( picked 1 of 3 based on service and facility ) and he assured me he is a small dealer but dedicated to service and the repeat customer. After research comparison I believe New Holland has an equal if not better equipment than John Deere. I would be the first to admit if it wasn't true.
When JD sends me ads of their specials I advised them I am a former customer and in four years I will be trading the green for any other color that fits my situation. New tractors are not a small investment ( 4110 15k, tc55da 38k new list ) and I want a positive attitude, not excuses for common sense questions.
Would you buy a new car with two doors and one door handle or the muffler falling off due to the lack of a couple fasteners ? The cash customer will make or break future sales. I vote with my wallet !!
 
   / For $32.00 my dealer lost a sale #15  
Interesting discussion, especially to have the dealer comments. BTW, thanks to the dealers and dealership personnel for contributing - that perspective is something that seems rare in most other big ticket product forums (vehicles, etc). I am obsessed with a good deal, to the point that I'll buy something that maybe I shouldn't if I KNOW that it is a truly remarkable deal. But I also value service and do not want to be patronized or mis-treated, and I know that costs money. I'll buy a premium brand to get the better service that comes with it, but I want an exceptional deal on the initial purchase. I do my homework on all big ticket purchases, and if a dealer is way off the 'good' deal I won't even give them a shot - that's like calling me a sucker. In turn, I am very loyal to those dealers that earn my business - I give them all service both warranty and non-warranty, parts and accessories, and return for new acquisitions. Given that tractors don't seem to be something that are purchased with great frequency, even less than a vehicle, I would expect that dealers look to service and parts for revenue. If true, seems to me that it's worth it to make that great deal if it earns them the continuing business. But I can certainly understand the losing proposition that is a cusomter that has unreachable expectations - but how you identify those and handle the process is everything.
 
   / For $32.00 my dealer lost a sale #16  
Dosen't seem unreasnable to me to ask for a handle and a few washers . The dealer didn't want to get the handle and the buyer walked. The seller is responsible for setting his bottom doller ..if the buyer trys to go below that it's no deal . Apperenly the 32 dollers was below the bottom doller.
 
   / For $32.00 my dealer lost a sale #17  
Haven't seen many printed brochures, but the following text is at the bottom of every "Features" page on the JD website that I checked:
Product features are subject to change without notice. Contact your local John Deere dealer for more information.

While I agree that all fasteners should be provided, I'm not so sure that I'd spend all the time necessary to contact the dealer & corporate office regarding something as seemingly simple to procure as washers. I'd probably call to see if they were mistakenly forgotten, then went out and bought some.

To be honest, it seems like there is more to this story. Still, it's not my money, so the one with the cash should definitely do what makes them happy. :)
 
   / For $32.00 my dealer lost a sale #18  
Without personally seeing the exact original transaction transpire, it's a little tough say whether the original poster was too pushy or the dealer was too greedy.

I will preface by saying that while I'll certainly be the first to agree that dealers are best served to let some people walk, I also believe those people tend to be rare exceptions.

I think the dealer/customer relationship is overly romanticized here in the vast amount of cases. Yes, I'm sure there are many good dealers and some truly noble dealers, especially smaller ag communities, etc. I suspect most the dealers participating to this forum are likely better than average simply because your here (possibly interest in people, tractors, and helping others). As such, I'm sure comments made in this thread touch close to home for many, but realize there are many dealers out there also doing a lot of disservice to your occupation. No doubt any dealer who has been around can easily point to multiple examples of customers who they lost money on or whose aggrevation far exceeded the value of the deal. At the same time, I'm sure there were plenty of sales at near list, poor trade allowance, etc. I'm sure these are rationalized as simple necesities of the business, or needed to offset the losers, or whatever (absolutely no disrespect intended - I would fully expect any easy money to be swept up quickly if I was a shareholder).

With rare exception, dealers/owner's operate according to the same rules of business and everyone else. The owner/company/shareholders come first and employees/customers come in down on the list. I would be shocked if dealers were sitting aside profits in the good years to sustain employees and quality service for their customers in bad years. Yeah, I'm sure some dealers have a bad year or two and sure, nobody would every want to layoff staff and close up, but I'm sure there are few dealers who would really and truly lose real money for very many years before reducing staff or closing a location. Any dealer that's been around for many years is there because they are making money (maybe not much, but enough).

I suspect for dealers near urban sprawl catering to both big ag farmers and yuppies wanting sub-compacts and zero turning mowers, the interaction may quite different between the two groups. Dealers may want to comment here, but I would suspect the "yuppies" are viewed with more disdain; just trying to squeeze the dealers, less likely to be long term customer, and guilt free targets to extract whatever can be gained. Ok, I know it's not that black and white and to survive good dealers had to adapt, cater, and tap into what I'm calling the yuppie market, but my point is that the above view probably was true even for those "good dealer" when first confronted with the new customers demographics before they decided how to leverage.

I truly want and believe that the dealer should make a "fair and reasonable" amount of money on a tractor sale, but not much more. Hopefully if nothing else, we can all agree on this. While it's not as much fun for the dealers owning a business operating on thin margins, I'm certain that over the long haul it keeps your operation efficient and yourself in business. Despite anyone's best intentions, commanding premiums over time is often the result of too little competion and ultimately makes the company fat. Then when that new dealer moves in your in for a world of hurt and often companies will fail if they can't adjust fast enough - happens every day. I have little simpathy for complaints from dealers about loosing money on trade-in, sales, service, etc. because I know it is all already factored into the total equation and is only there because it is necessary for another part of the business to make money (shaver/razor blade analogy); it's ALL converted down to P&L at some point. To be fair I have heard dealers here make statements along this line (e.g. not complaining, but stating that they loose money in one areas, but make money in another - I respect that).

To the owner and the customer, despite what they may say, deep down it's a business transaction first and foremost. If is a "reasonably fair" transaction for both parties, then there is often a secondary personal (buddy-pal) relationship between the salesman and customer whether real or fainted by either parties with the belief it will serve mutual benefit in the future. I know there are exceptions, but I'm confident that it holds true more often than not.

Moral of the story which I think we all already know: People naturally span the gambit from suckers easily parted with their money to terrible customers who are net cost losers for the dealer. Dealers inherently try to optimize their total operations to avoid the trouble makers, although their business models factor in some still getting through. There are business reasons behind virtually ever good deed and are certaintly factored into the total operating model for the dealership and monitored over time (can't let your staff good deed yourself out of business now can you!) . Dealers are not bad people even though one will feel taken more often than not by them. You are just as likely to be taken at your local mall, although the feeling of overpaying 5% on a $100 item does register with most people like a $10k+ purchase.
 
   / For $32.00 my dealer lost a sale #19  
Good dealers and bad dealers - that is the question.

What was interesting for me when I was in the looking stage of the various colors was the differences between the makes/models and the dealer's general attitudes. Due to actions of the various dealers, I looked at the same tractors at several dealers - putting lots of miles on the truck.

While I was looking, prices were not a big object, more a point of interest for future reference - the tractor and the attitude of the dealer were of primary interest.

I made my choice based on finding a tractor that would do the job and a dealer that wanted me as a customer.

First eliminated was any dealer failing to return repeated telephone calls (includes emails) or not being at his place of business when an appointment had been made. Notice I said repeated and appointment. Elimination of the aloof dealer!

Second eliminated was the appearance of the dealer's lot and shop. If the lot was overgrown and weeds covering used attachments - I figured there was very little sales activity/interest in used attachments. If the display yard was pot holed and muddy - I figured the dealer was not interested in customers getting close to the new products. If their shop was messy, with trash, tools, and broken parts scattered around - I figured the same care would be taken working on a customer's tractor. Elimination of the non-professional.

Last eliminated was any piece of equipment that was earning a reputation for having problems - generally based upon seeing multiple posts about the same problems from many posters. Same were verified by a trip to look/try the specific tractor again. Elimination of a headache for me.

None of the eliminations were based on price at this point. In fact, when making a purchase of hardware that I expect will give many years of service, the price is not really at the top of my priorities. However, that being said, I do not expect to pay list price for any large ticket product.

Would I walk away from a deal over $32? Probably not - but, if I did, the problem was not the $32 - it was the attitude of the dealer.

My expectations of a dealer are quite simple: Timely response to my queries for price, service, and/or information. Have a good parts/service department and provide fair and reasonable response to warranty/service issues. Meeting my expectations will result in initial and followup sales - from me and from those I recommend the dealer to.

Some advice for dealers: If you have a telephone number you provide to the buying public - RETURN CALLS! If you have a displayed email address - ANSWER YOUR EMAILS! When you make appointments - BE THERE WHEN YOU SAID YOU WOULD!

Treat me well and I will tell my friends. Treat me poorly and I will tell my friends.

Oh, that supply and demand thing - in a book I wrote a few years ago I modified the definition to: ....... seller supplying a product they demand the buyer to buy - regardless of quality, purpose, or price.
 
   / For $32.00 my dealer lost a sale #20  
If the washers were called for in the manual and the parts kit was missing them, then the Dealer should have supplied them, end of story. Its not like he was buying something used, it was brand new and everything is expected to be there.
 
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