We successfully sold our nice log home on six acres in Upstate, NY, in early 2002. It was probably the WORST time to sell a house in NY because of recent events of 9/11. We had a broker list it the whole year before, and MANY people came (maybe 50-80), but no buyers.
So, I did it myself (typical TBN trait

).
Points:
1) Once a contract is offered, the lawyers (yours and theirs) are going to do ALL the work. Believe me, the agent does nothing but wait for the lawyers to finish up (and liaison with the mortgage company if any) then show up to collect their cut.
2) We created a web site specifically to sell the house. We titled it "Almost Paradise" and we had every detail of the house, plus about 30 photos (see attached document; the links no longer work, but you’ll get the idea). This is much better than a "listing" in MLS with a broker. We gave exact dimensions of all the rooms, acreage, and any questions that a buyer might want to know.
The web site reduced to -zero- the people who might otherwise just drop by with a broker. We got a FSBO sign in our front yard and had the web site on it in large letters.
3) We took out a full page ad in the local FSBO magazine --- it cost about $100, but ran until we sold the property. Good deal, IMO.
4) We screened anyone who called, and told them to go to the web site and look first. We also told them in unambiguous language, that we would not offer any owner financing; that we would not wait for them to sell their house; that we did not want a lease-purchase; that we did not want to list with any broker; that they must be pre-qualified to buy a house in the price range; etc.
5) On the web site, we also had a sheet of FAQs for prospective buyers, with answers to things like, "Is it legal to buy without a broker" etc. Yes, people are totally brainwashed about RE brokers.
6) If you need to get a true estimate of the value of your home, use
http://www.domania.com. It is free and has actual prices paid on your exact street, or by neighborhood.
We also had a sheet for prospective "buyers agents". This simply said that we would not "list" with a broker, but that if they brought a buyer who purchased the house, we would pay a total of 3%. See attached document.
7) Yes, you will need various boilerplate forms and disclosures. Ask your lawyer for them for your state. They are available for free.
8) I made a spreadsheet with all of the various improvements we had made to the property. Spend some time on this, because it will be a good tool to show the prospective buyer the "value" of your house. Especially is you did work yourself (like install a septic, or a fence around a pool) it can have a true value of thousands of dollars, even though you did not lay out that much cash.
6) Have a professional "home inspection" done BEFORE you list your house. Most buyers demand this anyway. It is best to know ahead of time what issues may be there, and to correct or deal with them before the buyer inspector shows up. You do not want to be negotiating over inspection problems while in closing.
7) Insist that all house showings occur on Sunday only (or whatever day is convenient to you). It is GOOD if you stack 4, 5 or more appointments on the showing day, because the prospects will see a lot of interest in your house. When two people are in their cars in your driveway waiting for the current looker to finish up, they will get serious fast.
8) DO NOT accept contracts on contingencies like selling their house first. Could take a long time, and no reason to do so. If you want to do something like that, get your lawyer to draw up an "option" contract. I still wouldn’t advise it, if your intent is to sell.
I have attached a document with most of the text & pictures we used to sell our own. It saved us about $10,000 in commissions, so it was worth it. Took about a month to get a buyer, and another month to close. This was in about the worst real estate market in the US at the time.
I am not a lawyer and nothing herein or the attached documents is legal advice. Consult your own experts and professionals with any questions.
Good selling!
