Oaktree
Super Member
IMO Sears' big mistake was when they looked at Walmart and K-mart killin' it selling cheap Chinese junk, and decided: "Hey, let's drop what everyone has loved about us for over a hundred years--made in America and lifetime money-back guarantee--and just sell cheap Chinese junk too!
Sears' problems began long before Walmart ever became a factor. I remember back in the 80s they began to de-emphasize tires, Craftsman tools and Kenmore appliances and tried to image themselves as an upscale womens' clothing store ("discover the softer side of Sears"). It bombed. Men didn't want to go thru aisles of blouses, skirts and bras to get to the tool dept, and women didn't want to buy clothes from a "guy store". Lose-lose.
Much like JC Penney, they couldn't decide what they wanted to be. Yeah, Walmart and their lower prices didn't make it any easier, but in the 80s & 90s Walmart had kind of a "bubba" image that didn't play well outside the south.