I read that Chevy trucks increase revenue $5800 each over the "model" that they replaced. It doesn't say $5800 increase over a previous pickup model - just "model". That could mean to mean $5800 over some other Chevrolet car model. He just doesn't make that clear...
It is true that pickup prices are outrageously high. I recall that my last new pickup, a 1978 F150, special ordered with a pile of go-fast goodies, was $7800 out the door. Today that same truck would be near $60K. Considering the vast improvements and the vast array of options though, including labor costs, and the fact that they now replace the need for 2 vehicles (a car for the family and a truck for hauling), they're still a pretty good value. IMHO.
I disagree. The $7800 truck you bought in 1978 would be equivalent to about $30,000 in today’s dollars with inflation. You can certainly buy a truck of similar, if not much more optioned for $30k. I’m talking single cab, 2wd, no pwr windows locks etc. It was probably a std shift as well.