I feel your pain, we also have horses. Heating the water is the big power consumer, you can cut that down by using insulated buckets, or at least setting them on a piece of 2" foam. I enclosed our larger trough in a plywood box that's insulated on all 4 sides and has a horse snout sized cutout in the top, that cut the bill about in half. I also have two frost proof waterers that don't require electricity, they work like a frost proof hydrant. Only problem is horses can't use them with grazing muzzles so they aren't much use other than at night.
They make little devices you can plug in to measure the power consumption of a device, one is called Killawatt. They also make clamp on devices, but they're pretty expensive.
They make cold start fluorescents, mine work pretty well down to about 0, below that they're pretty slow to turn on. You might try CFLs, I've found the ones that have a globe over the twisted bulb work well below zero and start reasonably quickly. If you just get the kind with the twisted bulb they start out with barely a glow and take forever to brighten up.