I call myself cheap. But I like to think cheap with a purpose. If you can find something that will do the job just as good as a high dollar item why spend the money? Just so you can have a certain brand?
My heavy denim Carhart jacket was $5 at the thrift store.

Anything I'm likely to get tractor grease on, I shop there first.
I started doing this back when our Christmas present to 7yo daughter was a $90 white winter jacket, within a week she was using to to belly-toboggan in the snow and it was all marked up. Since then any cold weather gear for all of us is from Eco Thrift. I have several North Face parkas, down jackets, etc, everything under $10 and most about $5, all look like new. Yeah I'm a cheapskate. Retired at age 54, near 20 years later still living comfortably with no money worries. Pay cash when I buy a car, current ones are 11 and 16 years old, still look near new.
While drafting this I just got an email from my wife. She's shopping shirts for her disabled-vet brother. A smoker, he burns holes in clothes the first time he wears them. Deseret (Mormon thrift store) had the new-looking dress shirts she needed for him @ $5 or less. Makes sense to me, when the shirts will be trashed the first time they are worn.
Living at the cutting edge of our consumer economy is optional, buying based on need rather than to 'make a statement' to others who don't notice or care, makes sense to me.