I remdodel houses and I'm having my best year ever. The worse the housing industry gets, the better the remodel industry gets. With tax returns coming back, clients are wanting to fix up their homes with the plans of staying there long term. I'm booked up to the end of summer, with a stack of bids on my desk to write up.
When I first started, I put an ad in the free classifieds paper that comes out once a week. That got me started and from there, I've been building up repeat clients and getting other jobs off of their recomendations. I tried the local newspapers, but never got a single job from there. I thought about the yellow pages, but couldn't find anybody who said it was worth the money. I created a website, but that just got some emails wanting quotes without any information.
Then I started posting pics on facebook and friending clients, and then clients friends. Now I accept friend requests from anybody who sends me one. I also friend every business in the area that's on facebook. Those business's are like adding a dozen to a hundred friends becasue of everyone who goes to their page and see's their comments to my pics, or my comments to theirs.
I also created another website, but I'm going to let it fade away. Nobody goes to it and it's too much of a pain to update it and go through the steps to try and get it how I want it to look. Once friends on facebook, they get to know me, which leads to wanting to hire me. All my jobs are now either repeat clients, or from facebook. I get a few calls from Angies List, but those are almost always a waste of time. Lots of talking, writing bids and rarely hearing back from them. When they do want to hire me, it seems they expect me to be available that day.
Posting pics on facebook reminds them that I'm out there, and it shows them what I can do. Everybody wants a nicer home, but most are afraid of all the bad apples out there. This seems to be working very well and if it's possible in your line of work, start posting pics of what you are doing and adding more friends.
Eddie