Help Me Name a Custom Lumber Company

   / Help Me Name a Custom Lumber Company #41  
Thick & Thin Lumber
 
   / Help Me Name a Custom Lumber Company #42  
I always felt that a person's name or the name of a city or location should not be included in a business name. That way, if you ever decided to sell it, the name would not be an issue. If your name is Jones, would you want to buy Smith's Lumber?

Same thing for a town. If you live in Dallas, would you buy Houston Lumber?

And I like to keep the name somewhat generic. My business name is Complete Turf Care. I started out as Complete Lawn Care because we were doing mostly lawn stuff. As my business evolved and I was doing more work with large sports complexes and golf courses, I didn't like the term 'lawn' in my name, as it seemed to imply that we work on home lawns. So, I changed it from 'lawn' to 'turf' which fits our niche better now.
Good tips.

1 - Keep the name simple and short pertaining what it does for business.

2 - Branding is more about the logo vs the name. Make the logo unique, but not to "busy looking" and don't overthink it (just remember the KISS method).

3 - When picking colors for the logo, keep in mind the colors should work on multiple color back drops. At this point, you have no clue where you might put your logo, but you don't want to find out by surprise it just doesn't look right when you put it somewhere.

5 - Just remember, sometimes you get what you pay for if you decide to create a website, and where the money should go is into Search Engine Optimization (on where your company name comes up when you type it in).

6 - Have the kid take basic business classes. Lots of great trades people working for themselves because they know their trade great and do a great job, but the issue is they don't know how to keep and read an accurate profit and loss statement on their business and understanding the costs of doing business.

I'm trying to help a 16 year old with his own lawn care business. Kid does everything with his truck and trailer and I've paid him for some long hours for trimming, cutting and hauling at my place. After his first year of work, I asked him how much he made, and he looks at me and says "I don't know" LOL.

I'm friends with his father and were just trying to teach him about ALL of his business costs. Gas for the lawn machines, gas and maintenance for his truck, not including the truck loan he has to pay his dad for starters.

I know nothing about the lumber company, but after a quick search, this company doesn't look like a bad example


Don't be afraid to look at other businesses in your industry to get ideas, but also don't copy those ideas exactly.
 
   / Help Me Name a Custom Lumber Company #44  
Very good tips!!! Thank @Sigarms
You're welcome!

Just some advice on logos...

Whatever colors you come up with, make sure it looks good either in all black or white per the logo itself.

This way, if the logo goes on a white background and the logo is black, it will look fine (as well as any other color). If the logo is all black on a white background, it will look fine as well.

The issue is if the logo has to go on a dark or black background, white looks great, the issue is other colors on top of a black background, other than white or light colors, it can get kind of funky looking.

Things you don't really think about LOL

The key is if you can use a symbol/logo that pertains to your company without using words, the better IMO. T
 
Last edited:
   / Help Me Name a Custom Lumber Company #46  
Widowmaker is probably out...

This might be more helpful....

It's a list of Indiana sawmills, stave mills and veneer mills.
Might give you some ideas. Good luck helping the young man.

(funny thing, if he commits a crime at 18 he's a teen, if he starts a business at 18 he's a young man! (y) )

 
   / Help Me Name a Custom Lumber Company #47  
Knotty Man
 

Tractor & Equipment Auctions

Predator 212 CC Small Gasoline Engine (A47484)
Predator 212 CC...
2025 KJ K3325 UNUSED Double Garage Metal Shed (A47484)
2025 KJ K3325...
Rotary Tiller Attachment (A47484)
Rotary Tiller...
2011 FREIGHTLINER M2 (A45046)
2011 FREIGHTLINER...
2017 Komatsu PC138US-11 Excavator (A42203)
2017 Komatsu...
2025 AllMetal K0720 UNUSED 20 ft. Bi-Parting Metal (A47484)
2025 AllMetal...
 
Top