Robert, I agree with some of your points...
Ford definitly markets the truck to the people that work them, but if you look at the fact that your are hard pressed to find one ffor less than $40k because of the leather and power groups available, it shows the catering to the soccer moms and grocery getters. I do agree that it is still more of a truck, in my opinion of course...
Dodge has always been more of a utility truck. Not alot of frills, not as comfortable. They have come a long way...
GM has always catered to the car market, providing a smoother ride and not so tough truck.
Fords F-150 in '97 leaned to the smoother ride and less work truck feel. Similar to GM.
When the '04 came out, Ford began to hear many gripes about the ride. It became a rougher riding, stronger truck overall. Alot of folks wish for the older version. Ford listened to the people that work their trucks and wanted a tough truck by going with the new '04 design, now the average folks arent satisfied.
This is my opinion based on what I have seen. Of course some will find offence with my comments, but they werent intended to slam any MFG. They all have their strong points and week points. I myself prefer the overal capability of the Ford as do most municipalities, fleets, service providers, and workers in general.