In defence of Honda, you have to start somewhere. I think they are hoping their brand can carry customers for a while, then they introduce more inovative features.
Would you rather start at a 5k market point in a credit-crunched economy or a 15k entry.
with the xuv's getting bigger and bigger that little honda just might sell . it has the honda name going for it right off the start.plus being smallit will be able to get around in the woods better. i guess it will be a wait and see thing but i think it's gonna take off slow to start then they will start to sell more because honda has or makes alot of stuff for thier atv's so they will probably have a few goodies for this one.