Noticed several in this thread say they liked homegrown steaks. A lot of people do but it's not always convenient. How about knowing the source of the beef you eat back to the ranch on which it was grown? Would you pay more for it? I like having a choice between grass fed and grain fed sometimes and I guess since only more expensive places offer that option I am paying more for the choice.
Nolan Ryan has branded his beef and maybe it costs more than other beef but it's not that much better to me.
Here is an interesting article that discusses the willingness of some consumers to spy fir the choice to have steaks from a particular ranch. Interesting.
>>It turned out that participants were less likely to order steaks with regional verification, but most likely to order steaks identified as Nebraska origin or with traceability back to the ranch. As for price, they were willing to pay, on average, $4.74 more for a steak with state-of-origin verification and $8.75 more for a steak verified back to a specific ranch. Consumers, Calkins says, view source verification as an indicator of overall beef quality and value.
These results indicate producers have an opportunity to add value to their cattle through a process of source verification, and the study revealed another opportunity to improve restaurant customers confidence in beef. Among the survey respondents, 46 percent said they would not normally seek advice from others about what to order in a restaurant. But among the 41 percent who do seek advice, 92 percent said they would consult with a member of the restaurant wait staff. Those servers, Calkins says, want to provide detailed and accurate answers to those questions and are hungry for information. This suggests the industry has an opportunity to help educate restaurant employees about beef production and the differences between types of beef and their respective values.<<
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