It would make sense to out source the "common"consumer saw rather than try to maintain 2 manufacturing lines. But is the market that big- to sacrifice quality on a line of "homeowner" products just for the potential volume of sales?
The market is huge, and if not growing, then at least keeping the status quo.
The mentality of buy-it-once and run it forever is a thing of the past with the new generation of young suburban adults (20-40). So, they buy a new saw for $200 and expect it to last maybe 5 years of trimming around their yards, then they buy another one. This is normal to them..
We, on the other hand, are very much in the minority. None of the saws I own are newer than mid-90s, and all but one are pro models that get run hard when they do get used. I expect those same saws to outlast me with reasonable care, and there's no reason they shouldn't. I got every one of them second or third hand for next to nothing, rebuilt them for about $100 each.
The funny thing is, the saw that gets used the most is the closest I have to a consumer saw, a Stihl 023C ! Once at the bottom of Stihl's lineup, it has the plastic body, Mickey Mouse no-tools chain adjuster, non-adjustable oiler, and only 41cc. I use it every time there's medium size firewood to cut, fenceposts or deadfalls to cut, etc. The 242 Husky and 044 Stihl come out on special occasions, like to get the dust off the Husky and use the Stihl for bigger wood.
The 023 is actually a really nice saw to use, light weight, decent power, and good balance.
To get back to Husqvarna's strategy, they are aiming to break into the consumer saw market, previously the domain of Poulan, Sears, Homelite, and God help us, McCulloch. So the saws aren't the greatest.. they don't have to be, since neither is anyone else's in that market segment. Stihl is priced a little higher, but not much, I think they are taking a loss in the smaller saws to stay in the game long enough to see who shakes out on top. Their small stuff isn't that great either, but it gets the job done, the same as the other players.
Sean