To add to what Bob said, as an FYI, New Holland merged with Case/ International Harvester, and is now a very large company called Case New Holland. There are Case IH machines that are almost identical to the New Holland machines, with the exception of paint color, grille/headlights, and the SuperSteer option on some of the NH's.
Quality among Deere, Kubota, New Holland, and Case all seem to be at the same level, so reliability should be basically the same among those brands. Pricing is close, but doesn't necessarily dictate machine quality - keep in mind that some of the well-known brands add some $$ to the MSRP, mostly in the name of 'name recognition' (this also relates to the opinions that were given to you before you came to TBN and asked this question). And of course, there's Massey, Kioti, Cub Cadet, and many others with their own loyal followers.
The best way to choose a machine is to narrow your choices down to size & features, then check out the offerings from each of the different brands, and make the decision based on features and fit/comfort AND the dealer. A good dealer is worth a bunch if you were to happen to get a lemon, and ALL manufacturers occasionally spit out a lemon. It helps to go into the process being "color blind". You'll most likely be happy with whatever brand you choose after you've decided what best suites you.