Strange but true...I saw a $4, dorky, old-school JD "trucker" hat at Nordstrom's for $25! That's marketing at its best.
Fleece the young hipsters, just because Ashton Kutcher happens to wear one in a Punk'd episode and everyone goes ape. If these hipsters had any sense they would go to their local Deere store, buy six hats for the price of one. That way all of the hipster's friends could be poseurs too!