meburdick
Platinum Member
Site loads quickly and looks like it has a lot of info.
Some things to think about, however...
- Every page load requires me to scroll down to see readable content. There's too much space at the top that isn't being used wisely for text. Consider making the logo banner much smaller on all pages and moving the large text version to a "Welcome" page. Having photos there is nice, but remember your audience... People looking for this sort of service are more likely (in my opinion) to be impressed by what you can do and how much costs and less by what your trucks and heavy equipment look like. A "Photo Gallery" of the gear would be where I would target putting a lot of the images.
- The "Services" menu should be much smaller. Group similar things together and make a sub-menu, maybe. Clearing, Demo, and Landscaping could be major categories with items like Grading being located under Landscaping.
Web design is tricky because you have to really step back and look at from your intended customer's perspective. Be sure you use different browsers, different operating systems, and use a 640x480 display setting if at all possible to ensure that the content will display on smaller screens. You also want to avoid scroll bars as much as possible. From a business perspective, a web site is marketing material, not a biography. You want enough information for folks to know what you do, but little enough to make them want to reach out to you "for more information". The key is to get them to say "I would like a sales call".
Some things to think about, however...
- Every page load requires me to scroll down to see readable content. There's too much space at the top that isn't being used wisely for text. Consider making the logo banner much smaller on all pages and moving the large text version to a "Welcome" page. Having photos there is nice, but remember your audience... People looking for this sort of service are more likely (in my opinion) to be impressed by what you can do and how much costs and less by what your trucks and heavy equipment look like. A "Photo Gallery" of the gear would be where I would target putting a lot of the images.
- The "Services" menu should be much smaller. Group similar things together and make a sub-menu, maybe. Clearing, Demo, and Landscaping could be major categories with items like Grading being located under Landscaping.
Web design is tricky because you have to really step back and look at from your intended customer's perspective. Be sure you use different browsers, different operating systems, and use a 640x480 display setting if at all possible to ensure that the content will display on smaller screens. You also want to avoid scroll bars as much as possible. From a business perspective, a web site is marketing material, not a biography. You want enough information for folks to know what you do, but little enough to make them want to reach out to you "for more information". The key is to get them to say "I would like a sales call".
