Jim,
1. More than anything else, I would like a proofread manual. If it says "see chart on page 63" and there are only 57 pages in the manual, it drives me nuts.
2. Correct information. I can live without having a whole bunch of extra information as long as the information necessary to assemble and operate the equipment correctly is complete and accurate.
3. Update the manuals when you update the equipment. Sending me a manual which does not reflect changes in the equipment is almost worse than useless. My JD 4400 manual has numerous areas that do not match the updates to the machine. The first time I ordered oil and hydro filters, I ordered the wrong ones as I used the part numbers in the manual and they did not match what was now being used on the machine. Single sheet addendums that blow away and get lost are useless. Either bite the bullet and print new manuals or at the least, keep updated manuals on your web site that can be downloaded. But if your manual doesn't match the equipment, make sure the purchaser knows it and how to obtain the correct version.
4. I know it's more expensive, but I'd be happy to pay a dollar more on the cost of a piece of equipment to get a manual with a spiral binding. Some things require you to have three hands already. Having to find another one to keep the manual from closing up on you is a real pain.
5. And, since you wanted our thoughts, here's one I know I'll never see but is on my "wish" list. Manuals printed on Tyvek (waterproof) paper so that when I get oil and grease all over them, I can wipe it off. Not necessary on something like a box blade that doesn't require much in the way of maintenance, but for more complicated pieces of equipment where you are constantly referring to the manual (usually with greasy hands), it sure would be nice.
Well, that's about it. I'm actually trying to think of some other attachment I need so I can buy something from First Choice. I've really been impressed that you are taking feedback from your customers.
Hoss