BillG_in_TX
Veteran Member
The AGCO website doesn't have anything on it yet about reducing the number of brands.
In fact, on this page, they continue to say just the opposite, including:
<font color="red"> "AGCO pioneered the multiple brand strategy in the farm equipment business, and this proven strategy has delivered rewarding results for customers, dealers and shareholders. .... Also, the multiple-brand strategy supports a key business initiative – the migration of leading technologies and best practices developed by one company to other product lines."
</font>
In fact, on this page, they continue to say just the opposite, including:
<font color="red"> "AGCO pioneered the multiple brand strategy in the farm equipment business, and this proven strategy has delivered rewarding results for customers, dealers and shareholders. .... Also, the multiple-brand strategy supports a key business initiative – the migration of leading technologies and best practices developed by one company to other product lines."
</font>