I still don't see any place for 1/2 ton diesels in the truck market here.
There will always be those that can actually use the extra power of the diesel and those that want it whether they need it or not, but I'm seeing the people on the fringe swapping back from diesel to gas more and more often now. Newer diesels aren't offering much better fuel consumption than gas, diesel prices are higher, gas engines are lasting longer and putting out more power with better economy than they used to, and the cost premium of a diesel and heavy transmission are making people think twice.
i think the 1/2 ton diesel is a pipe dream. 1/2 tons now have cargo and tow ratings than rival a 3/4 ton from two decades ago. that added capability also comes with a lot of added weight, and to haul that extra weight and keep the cargo and tow ratings they will still need some pretty decent power, which will keep the fuel economy down. i'm sure if you derated the weight and capabilities of the 1/2 ton to what it was in the 70's you could manage an economy tuned diesel 1/2 ton, but will that happen?
I think the only place to add a diesel is in what was always considered the 1/4 ton market, and more specifically the light suv market. vw, bmw, and porsche (and probably some others i am forgetting) are proving that it can work. i'm not intimately familiar with any of these, but i've heard that the porsche (vw engine) can pull 30-35 mpg, which i think is enough of an improvement over normal gas offerings to entice customers to pay the premium for the engine and the fuel. my gut says that there aren't enough 1/4 ton truck buyers alone to make the sales numbers high enough, but add in the people looking for a minivan replacement with 4wd and you could pull it off.
There will always be those that can actually use the extra power of the diesel and those that want it whether they need it or not, but I'm seeing the people on the fringe swapping back from diesel to gas more and more often now. Newer diesels aren't offering much better fuel consumption than gas, diesel prices are higher, gas engines are lasting longer and putting out more power with better economy than they used to, and the cost premium of a diesel and heavy transmission are making people think twice.
i think the 1/2 ton diesel is a pipe dream. 1/2 tons now have cargo and tow ratings than rival a 3/4 ton from two decades ago. that added capability also comes with a lot of added weight, and to haul that extra weight and keep the cargo and tow ratings they will still need some pretty decent power, which will keep the fuel economy down. i'm sure if you derated the weight and capabilities of the 1/2 ton to what it was in the 70's you could manage an economy tuned diesel 1/2 ton, but will that happen?
I think the only place to add a diesel is in what was always considered the 1/4 ton market, and more specifically the light suv market. vw, bmw, and porsche (and probably some others i am forgetting) are proving that it can work. i'm not intimately familiar with any of these, but i've heard that the porsche (vw engine) can pull 30-35 mpg, which i think is enough of an improvement over normal gas offerings to entice customers to pay the premium for the engine and the fuel. my gut says that there aren't enough 1/4 ton truck buyers alone to make the sales numbers high enough, but add in the people looking for a minivan replacement with 4wd and you could pull it off.