The problem may be as simple as soil compaction. This time of year red clay can get as hard as concrete. I've seen, and done myself, welded a piece of 2 inch pipe on the top bar of my post hole, then using a long bar one or two men can pull down applying additional "down weight" to help the auger engage the soil. I've also seen ground so hard it would actually get hot enough you'd see smoke coming out of the hole.
What we did to partially solve that problem was made a more agressive digger point with some steeply angled cutting teeth similar to ripping teeth to break up the smooth surface at the bottom of the hole and enhance digging a little. While not a cure-all it has helped some.
Note too, if it is a hard soil/compaction issue the larger the auger the more pronounced the problem will be.