EquipmentJunkie
Platinum Member
Re: New Holland less \"Brand\" vs Kub or JD?
A lot of a brand's popularity depends on the region, dealer, and a brand's heritage & reputation. Here's an example...
A year ago, I was driving through Central IN and noticed that almost all of the pickups and SUVs that I saw were made by General Motors. I thought that I must be crazy...so, I started to count them, for about an hour or so. I forget all of the numbers now, but the GM trucks numbered in the dozens, Dodge trucks were less than 10, and the Ford's (nation-wide market share leader) was only 4. What's up with that?
I later found out that General Motors has had a strong, decades-long presence in Central IN with many component manufacturers and assembly plants, etc.
There are areas of this country that have pockets where a certain brand has a very strong hold. This is usually due to a strong dealer.
I know some folks that used to work at Ford New Holland's marketing department. About ten years ago, they said that the best markets for the blue tractors were in the shape of a "U". The Ford tractors were strongest on the West Coast, across the Southern States, and up the East Coast. Is this still the case? I don't know. But I found that fact interesting.
A lot of a brand's popularity depends on the region, dealer, and a brand's heritage & reputation. Here's an example...
A year ago, I was driving through Central IN and noticed that almost all of the pickups and SUVs that I saw were made by General Motors. I thought that I must be crazy...so, I started to count them, for about an hour or so. I forget all of the numbers now, but the GM trucks numbered in the dozens, Dodge trucks were less than 10, and the Ford's (nation-wide market share leader) was only 4. What's up with that?
I later found out that General Motors has had a strong, decades-long presence in Central IN with many component manufacturers and assembly plants, etc.
There are areas of this country that have pockets where a certain brand has a very strong hold. This is usually due to a strong dealer.
I know some folks that used to work at Ford New Holland's marketing department. About ten years ago, they said that the best markets for the blue tractors were in the shape of a "U". The Ford tractors were strongest on the West Coast, across the Southern States, and up the East Coast. Is this still the case? I don't know. But I found that fact interesting.