Was reading the product site. It claims that oil in a heavy diesel truck should still be good at 40,000 miles. Seems curious on the surface. Detroit Diesel DD15 motor has an OEM oil change recommendation of 50,000 miles without this product. Chevron has done testing that their oil will not start to show degradation in this motor till 70,000 miles. Not sure what is so special about this product. It could be something to consider, but as with all things, I am wondering what is so inefficient about modern oils and lubes that they need a product like this, and how people can be marketed to and convinced they need stuff like this. I sense another snake oil ad.
One of the easiest marketing gigs is to convince people that they need something more than a modern oil can provide in their motors and equipment. After all, we spend a lot of money for our vehicles and equipment and we have a desire to get the most from the money we spent. Hence it is one of the easiest marketing gigs to come along with a additive that will cure all the world's ills and convince people they need it. It is easy to separate people from their money in this market area. This is why there will be a never ending stream of new products that make bold claims. As I heard it one time in a Physics class in college.... "people will use vast claims using half vast data" Now, say that very quickly 3 times!