I did a search on the words/phone number on the drawbar, the company is a specialty manufacturer from Saint Marcel, Quebec.
Sod producers will often use very specialized machinery...sometimes one-of-a-kind. They looking for FLAT fields in order to make their turf harvesters work well. Many times sod farmers will construct their own machinery to accomplish their needs. You know the saying...necessity is the mother of invention. I know of a sod farmer from Rhode Island that will put used, NASCAR tires on some of his towed equipment to lower the ground pressure to make them "float" over the turf.
My guess is that this sod farmer is not on an ego trip, but rather saw this as a way of flattening his fields for the least amount of money. He figures that he can buy the scraper, cost-effectively, without spending $20,000+ to automate another machine half-the-width with laser contols.