So, let's figure this Subaru cold start out....
- Using synthetic engine oil? (I've been schooled on it lately... :laughing

It pours easier in cold than conventional oil of the same weight. I've been using Mobil1 in mine since 50 hours for longevity, but it apparently is less sticky when cold, so that could help a lot with drag.
- Use starting fluid.... I've had to do it on my Kohler when below -5. Have any of you tried that in your Subarus under 40? (use with caution).
- Played with choke settings... as my Kohler gets older, I've adjusted my starting procedure. I start with no throttle and no choke. Start cranking the starter and gradually increase the choke until it coughs, then add some throttle and back off the choke a bit. Seems to work well.
- Warming the engine.... put a blanket over the engine and run a blow dryer on it for 15 minutes... I wouldn't leave it unattended for this. We use to have to pre-heat airplane engines when I worked at the airport. It was standard operating procedure, but it was in temps well below 40, where most of the Subaru owners are reporting problems.
- Use a booster battery. See if the extra amps help it crank.
- Change the battery cables to heavier ones and make sure the connectors are good.
- Heavy duty starter... there's rumors that there is a heavy duty version of the starter out there. Anyone have part numbers?