As consumers, I think national advertising with MSRP (like car companies) would help the credibility of saying that tractor mark-ups are not outrageous, but alas, you cannot even get accurate, on-line, cash, prices (excepting the Chinese brands). Speaking of Chinese brands and mark-up, everyone knows that a Nortrac is just a Foton with different paint. A couple of years ago my son went to China to check on delivered prices (crates of 4 units in 20 unit lots) of 30-50hp Fotons and Jinmas for a dealership not to be named. The delivered prices were LESS THAN HALF what Northern Tool is asking. If NT marks up 50%-60% why would not Kubota and the rest do likewise?
Fawken, I believe your logic is seriously misdirected:
1. China's heavy industry efforts (cars and tractors and industial machinery) are heavily goverment supported . . this is not true of Japan, S. Korea, or Taiwan.
2. China utilizes a number of metals that are hazardous to produce or reduced in alloy content. The production of these metals reduces cost but is considered toxic to people and environments. Hence they can make things cheaper but at great people / enviromental cost.
3. Patent and trade/copyright laws are far different in China compared to other manufacturing countries . . they take ideas without paying.
4. There is a vast difference between china made goods for our manufacturers versus china made goods for their own chinese companies. What is that difference? Its their quality control vs our required quality control (or japan's or korea's etc..)
5. China is attempting to break into new markets. You do that with either great innovation, stunningly poorly paid labor, cheap materials, gov't funding, a very low price etc..
6. I would assume as in any business that sells some discount quality product as some of Northern's is - that china tractor's suffer from many customer related issues that requires lots of returns, breakage concerns, replacements, etc.. Your logic assumes Northern makes big profits . . I assume Northern has many extra costs and expenses in selling these products.
7. Assuming China's scenario is the same as it would be for Kubota, Massey, Yanmar, etc.. is not logical in any concept. They all have reputations to protect, longer warranties to fulfill, higher quality steel, engine design, and are not harming their people in the production process. They also all have very large U.S. based locations for sub and final assembly and some product manufacture in the US as well. Lastly . . their products come from legitimate copyright and patent sources and they are not gov't subsidized either.
I could say more but 7 should be ample.