Rox's EVOO(Olive Oil) for sale on Amazon!

   / Rox's EVOO(Olive Oil) for sale on Amazon! #211  
I can not read French. But being from Michigan is a good thing. When we get to AZ next month. I plan to show my Wisconsin neighbors this post. :D They may order some of your EVOO.
 
   / Rox's EVOO(Olive Oil) for sale on Amazon! #212  
Sorry I have been MIA, it's the harvest, or should I say it was the harvest.
We are done, Nico filtered the oil today, and as we knew by looking at the amount of olives on the trees it was a very low harvest. It is going to be a tough year.

Not only that but people were otherwise engaged in early November and boy have my olive oil sales gone down on Amazon. We are up to 46 reviews on Amazon now, all 5 star reviews save 2, so that should help a lot, once people get back to normal. What I really like is the number of people who are re-ordering.

I only tasted the Bouteillan after it has been filtered. It is hard to gauge the final taste when it comes out of the centrifuge, I can tell pretty much, but the real test is after it has been filtered through sheets of pure pressed cotton. I was REAL happy with the Bouteillan, it is back to it's typical citrus flavor, a little grapefruit/lemon flavor to it, I really like that. Some years it is more "herby" other years just real flowery, and like the Bouteillan we have on Amazon right now, once in a great while you get a banana flavor to it. If you produce an olive oil with a banana flavor that is like an automatic Gold Medal and we did win one for our 2015 Bouteillan. It is very subtle and comes out after you swallow, you wait a few seconds and it comes up at the back of your tongue. The 2016 Bouteillan is a much different flavor than the 2015, it is funny how that Bouteillan varies in flavor year over year. But is is always consistently great.

I couldn't work down in the mill today because Nico was filtering and we would get in each others way, so tomorrow I will clean, thoroughly clean spotless the centrifuge. That is going to take me a few hours. I may clean one of the maloxers as well, but probably I will wait until the next day and do both. Cleaning the maloxers is very hard on my back, I have to bend down and reach in and brush it all clean, it's a real job but it has to be done. You just have to have clean equipment if you want to produce fresh crisp tasting olive oil. If your equipment isn't clean the olive oil comes our with kind of a sour wine flavor or musty, not nice.

In addition to not having many olives the yields were low also. I did okay on yields on our olives, could have been better. Yesterday one of our last customers had an 11% yield. He brought in 213 kilo of olives and only got 23 liters of oil, that is a lot of work to pick 213 kilo of olives, get all the leaves and twigs off, case them up and bring them to the mill and only get a yield of 11%. Last year he got a 16% yield. (My highest yield ever on our olives was 26%) The good news is I beat our local competition for yield, he-he-he. A great mill customer of ours, out of pity took a load over to our neighboring mill (we are friendly competitors we do help each other out) as they were so desperate for olives, they need olive oil to sell. He brought half to us and half to the other mill, I yielded him 15% and the other mill he only got 14%, so I felt pretty good about that. Last year his yields we always right around 20%. I understand why he wants to stay connected to that other mill because the other mill will buy his olive oil on years when he produces a lot, and we won't. We will press it for you but we don't buy olive oil from others, we only sell our own. He has a lot of his own customers but last year he had so much olive oil he ended up selling some of it to the other mill, even though we pressed it.

Tomorrow I will do the accounting, I have not added up how many liters we have this year, plus I will add up how much income we made pressing for others. That also is going to be way way down, nobody's trees had many olives on them. We did make enough to pay our 3 pickers, our nephew and 2 air traffic controllers.

I will post a pic of our grand niece, she came with her mom (our nephews wife) and stayed the week-end. I gave her little jobs to do and she loved it. She's so cute, only 3 years old.

In this first pic she is skimming the olive oil to get the foam off. She was pretty good at that.
Lola-Skimming.png

She helped her mom pick off the leaves from the first machine. Actually we only ever pick off small twigs, or a twig that has a lot of leaves on it, but Lola did a good job of picking out leaves one by one.
Lola-And-Laura.JPG ... Lola-Picking-Leaves.JPG

I had her sweeping the mill, we have one of those what is called Lobby Brooms and Dustpan, the kind with the short broom and the dustpan with the long handle, the broom was kind of hard for her to handle so i went and got her a brush and she cleaned up all the errant leaves from the mill, then to my surprise she kept going and went outside to the front of the mill and swept up leaves from the outside too.
Lola-Sweeping.JPG

The harvest is over, what we have we have, no sense crying about the low volume, next comes end of year cleaning. Oh, one thing I noticed not one single olive fly worm. Not one from ours and none of our customers had any either. So the low number of olives is not caused by an olive fly attack, nobody knows for sure exactly WHY from time to time we get these low yielding years. It was not the olive fly this year that is for sure, it must have been to hot for them this year.
 
   / Rox's EVOO(Olive Oil) for sale on Amazon! #213  
We got the end of year cleaning done, then we got a big order from a nice store in town who had a Christmas Gift Basket order so I took extra time and wrapped that order in shrink wrap bags that I had custom made in New Hampshire last year, and added our logo ribbon. They came out really nice and of course made his gift baskets look that much nicer. Nico delivered and boy was he ever happy. He sells a LOT of our olive oil in his store and I figured, what the heck, I had the time, might as well. If you have never done gift wrapping trust me it takes a lot of time to do a nice job, I'm glad I did it, he was really appreciative.

I never wrote about it but after that one customer wrote a review that said it tasted like liquid grass my sales on Amazon plunged, and again it does NOT taste like grass! This happened shortly after I had air freighted that small pallet and then I was so stressed, I mean the sales really went down. It wasn't until right around Thanksgiving that they picked back up again, and now thankfully, it is selling pretty well again and I am up to 53 reviews. It is surprising to me how well those small 0.25L bottles sell. People must be buying them for gifts because many customers buy 2 or 3 at a time. Today one customer ordered 5 of the 0.25L bottles, so that indicates to me it must be for a gift. So that means I am almost sold out of the 0.25L bottles. The 0.50L AOC de Provence only has 4 left so those will run out in a day or two maybe.

The 0.50L AOC de Provence is the most popular and other than the 0.25L bottles I have enough other stock except for the 0.50L AOC de Provence, so what I am doing is I am bringing a suitcase full of 30 tins 0.50L AOC de Provence on our Christmas trip to see our children and grandchildren. I will send them in to Amazon right after Christmas. With those additional 30 AOC de Provence that should even out the inventory. We saved out just a very small amount of our new harvest to make one small pallet to Amazon maybe in the spring or early summer. It is just killing me but I am going to have to call all the country clubs who order from us and tell them that we can't ship them any this year, we just don't have it, it is just a low low harvest. These are our main accounts too. Man that hurts. I think we are going to run out of olive oil on Amazon before our next harvest, but I am not going to cheat and go find any old generic olive oil on the market and put our name on it, our oil is really special, unique. Nico and I talked and we saved out a small amount to re-stock Amazon and when it is out it is simply going to have to stay sold out. Next year when we re-stock Amazon with the new harvest I will let the customers know that it is back in stock, I am pretty sure we are going to run out before the next harvest.

Remember how I said one customer bought 5 bottles of the 0.25L? That was Bouteillan he purchased, and I checked and I see he purchased back in August a half a liter size Bouteillan so he must really love it so much that he is buying it for gifts in December. That makes me really happy, it is really affirming, and that Bouteillan really is delicious, it doesn't sell as well as the AOC de Provence because it is a little bit higher in price but oh my it is delicious.

It's hard, we are struggling a bit, I felt sure enough to send that second small pallet in October, then my sales plunged after that really unfair review, maybe I should say "uneducated" review, now sales are back up again and I am worried about inventory. There is no farming work to be done at this time of year which is always why we like to go spend Christmas with our children and grandchildren, it is a good time of year for us to go. Remember Garrison Keeler when he says at the end of his show, "Well that's the news from Lake Wobegone?" Well that's my news from the olive farm.
 
   / Rox's EVOO(Olive Oil) for sale on Amazon! #214  
Rox, I'm not telling you what to do, but I will tell you what I would do.

I would do my best to send available oil to big customers whom have historically bought large quantities. I would forego the amazon customers until a better harvest. Take care of the ones who take care of you, year in and year out.

Unless after all, you would prefer to sell to a large number of people the small quantities on Amazon.
 
   / Rox's EVOO(Olive Oil) for sale on Amazon! #215  
Merry Christmas Roz............and Happy New Year.
Merry Christmas hugs, Brandi
 
   / Rox's EVOO(Olive Oil) for sale on Amazon! #216  
Rox, I'm not telling you what to do, but I will tell you what I would do.

I would do my best to send available oil to big customers whom have historically bought large quantities. I would forego the amazon customers until a better harvest. Take care of the ones who take care of you, year in and year out.

Unless after all, you would prefer to sell to a large number of people the small quantities on Amazon.
I wish I could do that Kyle, however when I ship to the country clubs I make one consolidated shipment and once it hits the USA I get it trucked to the various clubs. This spreads the freight costs out across all the customers and drives down the shipping costs as my customers buy it at the wholesale price plus freight. I would only have enough to send to one club and then the shipping costs would make my product to expensive, so it is not a feasible option, it would basically double their cost and I already get a very good wholesale price for our olive oil. I can ship it to Amazon and absorb that high shipping costs because I am selling it at a retail price (well I am priced a bit below market for Premium Olive oil).

I hope to continue to build up my Amazon customers and have them become repeat customers. I know I have to increase price but I am holding off as I feel I am still introducing the product into the Amazon space. Next year we should have enough olive oil to meet both my markets, wholesale & Amazon retail. Getting over 50 reviews really helps a lot, and I hope that continues. Thanks for your advice.

Paying for an extra bag for our flight to the States, those 30 tins of AOC de Provence, that will cost 4.86 per tin. Not insignificant. If I want to grow those Amazon sales I have to have the inventory. You have to grow a business, and as you grow you make more income via scaling up, but you have to have customers. There are literally over 200 pages results when you search olive oil on Amazon. There are only a few producers who have over 50 reviews, so I think I have considerable room to grow on the platform. My first products were only on the platform starting at the beginning of July so thus far I am pleased with the results.

Obviously I do not want to discuss exact figures but I will say I had a dream to sell $XXXX on Amazon in a year, with a stretch goal of double that. These were just goals I made for myself, a target I wanted to achieve. I made my first goal in November, or in 5 months, and it seems to me, fingers crossed I will meet my stretch goal in the spring. I have to struggle a little bit with high freight costs because I was not able to ship it in a consolidated shipment with my other customers orders, which of course those high freight costs come right out of my profit, but as the sales increase and I ship higher quantities in a consolidated shipment I can really drive down those freight costs and get a better profit. Before you can ship a lot, you have to have a feeling that there will be sufficient customers to buy it and that is what I am doing now, building up my customer base.

There is more to it than just growing the olives, I have the costs of the tins, the labels, printing is not cheap by the way, I probably have 75 cents a unit, maybe a bit more in just labels. I have to label the bottle/tin, I place 5 labels on each tin, I have to add two labels outside the bubble wrap, I have to label each case, then I have to label the pallet. Then the boxes I ship them in, custom made for us, not in expensive. I have expenses in the containers and labeling, so even though we grow the olives and press them ourselves we still have additional expenses. Then Amazon takes their cut, so every step along the way those expenses have to come out of my profit. I will get the economy of scale shortly, but first I gotta have customers. I know my profit will grow, not with my next shipment but with the one after that, that is where I will be able to cut expenses by getting better shipping costs, a better price on my tins by placing a pallet order, printing will probably not change though.
 
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   / Rox's EVOO(Olive Oil) for sale on Amazon! #218  
I wish I could do that Kyle, however when I ship to the country clubs I make one consolidated shipment and once it hits the USA I get it trucked to the various clubs. This spreads the freight costs out across all the customers and drives down the shipping costs as my customers buy it at the wholesale price plus freight. I would only have enough to send to one club and then the shipping costs would make my product to expensive, so it is not a feasible option, it would basically double their cost and I already get a very good wholesale price for our olive oil. I can ship it to Amazon and absorb that high shipping costs because I am selling it at a retail price (well I am priced a bit below market for Premium Olive oil).

I hope to continue to build up my Amazon customers and have them become repeat customers. I know I have to increase price but I am holding off as I feel I am still introducing the product into the Amazon space. Next year we should have enough olive oil to meet both my markets, wholesale & Amazon retail. Getting over 50 reviews really helps a lot, and I hope that continues. Thanks for your advice.

Paying for an extra bag for our flight to the States, those 30 tins of AOC de Provence, that will cost 4.86 per tin. Not insignificant. If I want to grow those Amazon sales I have to have the inventory. You have to grow a business, and as you grow you make more income via scaling up, but you have to have customers. There are literally over 200 pages results when you search olive oil on Amazon. There are only a few producers who have over 50 reviews, so I think I have considerable room to grow on the platform. My first products were only on the platform starting at the beginning of July so thus far I am pleased with the results.

Obviously I do not want to discuss exact figures but I will say I had a dream to sell $XXXX on Amazon in a year, with a stretch goal of double that. These were just goals I made for myself, a target I wanted to achieve. I made my first goal in November, or in 5 months, and it seems to me, fingers crossed I will meet my stretch goal in the spring. I have to struggle a little bit with high freight costs because I was not able to ship it in a consolidated shipment with my other customers orders, which of course those high freight costs come right out of my profit, but as the sales increase and I ship higher quantities in a consolidated shipment I can really drive down those freight costs and get a better profit. Before you can ship a lot, you have to have a feeling that there will be sufficient customers to buy it and that is what I am doing now, building up my customer base.

There is more to it than just growing the olives, I have the costs of the tins, the labels, printing is not cheap by the way, I probably have 75 cents a unit, maybe a bit more in just labels. I have to label the bottle/tin, I place 5 labels on each tin, I have to add two labels outside the bubble wrap, I have to label each case, then I have to label the pallet. Then the boxes I ship them in, custom made for us, not in expensive. I have expenses in the containers and labeling, so even though we grow the olives and press them ourselves we still have additional expenses. Then Amazon takes their cut, so every step along the way those expenses have to come out of my profit. I will get the economy of scale shortly, but first I gotta have customers. I know my profit will grow, not with my next shipment but with the one after that, that is where I will be able to cut expenses by getting better shipping costs, a better price on my tins by placing a pallet order, printing will probably not change though.
OK, that makes sense. Maybe just let your big customers know the circumstances. Thanks for explaining. Have a safe trip. Sure seems like very high price an extra bag 30 tins x 4.86 = $145.80 Ouch! Next year take a cruise ship. :)
 
   / Rox's EVOO(Olive Oil) for sale on Amazon! #219  
I am on my annual visit to spend time with my elderly mother who lives in Illinois, right near the Wisconsin border. Having elderly parents is hard, but I don't shirk my responsibilities. When your parents are old is when they need you the most. 6 years ago I managed to talk my parents out of their home and into a senior citizen independent apartment building. It was sooooo much better than living in isolation in their home. For 6 years I have spent two months every year taking care of my parents. Three years ago my dad died, I and my husband were here when he passed, now I have just my mom to take care of. It's so hard. She is in decline and it is just really hard. It is not me so much that sacrifices, but it is my husband, after all, I have plenty of people around and plenty of activities in the senior citizen apartment building, but I leave my husband on his own on the farm and he is alone. It's hard. But he is a good guy, every year he tells me, "Go take care of your mother." Thankfully we have people who come to the farm to buy olive oil so that gives him some interaction with people, but it is not that same as when your wife is there. It is also a financial sacrifice to go every year to go spend this time with my mom, but somehow we always scrape the money together and I go. I'm feeling a little bit lonesome for my husband as I write this comment. He's a good guy my husband, he is very family oriented.

So after the harvest in November we flew to Florida in December and rented a big condo and our children and their spouses and our grandkids came and we had a wonderful time together, that was a month trip. Then early February I flew in to be with my mom, so I have been kind of MIA on TractorByNet. I wanted to give you an update. My biggest update is how great the sales have been on Amazon. (I don't want to give a link because many people would see that as self promoting and that is not really why I am posting). I am up to 69 reviews on Amazon and all but two have been fabulous. It just touches my heart so much when I read those reviews, to know what we work so hard to produce, so pure, and honestly delicious, that others buy it and say such wonderful things. I am so glad I decided to sell on Amazon.

When we came for our holiday in December we brought 30 at 0.50L AOC de Provence in our suitcase. We had shipped 90 in October, if I am reading the reports right they are all sold but a few. When I came to see my mom in early February I brought 12 at 1L AOC de Provence in my suitcase. Olive oil is heavy and that is the most I could bring with. Currently until Amazon checks in my shipment of 12, we are sold out of 1L Aoc de Provence. So what I am saying is, it really is selling. When I get back we will fill and ship a small pallet to re-stock and then that is it until the next harvest in November. I know we are going to run out at Amazon before the next harvest but there is nothing I can do about it, we are out of oil except for this small amount we save to re-stock Amazon. If you don't have it you can't fill the containers.

Do you know what jump started our sales on Amazon? It was all of you here on TBN who bought some and left a review. It was those early honest sales and reviews that did it. That launched us. Once a product gets a lot of positive reviews it just kind of mushrooms until you are sitting at the top of Amazon search results. I know one thing for sure, I would not be selling on Amazon like I am if it were NOT for the kind and gracious Dan McCarty who posted the info on here, and then all of you who gave it a try. That is what launched us. I can't thank you enough. Here is an example. One lady in Texas this week bought 0.50L Aoc de Provence, she got a 2 day delivery and the day she received it she placed a reorder for FIVE more. That is what has been happening, customers who ordered in August/Sept/Oct (we were first listed on Amazon n July) they are now back and re-ordering and we still continue to attract new customers so the sales are strong, re-orders + new customers.

My husband and I hope for a good harvest this year, the 2016-2017 was a really bad one, just really really low, only 1/3 the amount of olives of a normal harvest. Try living on 1/3 of your income, that is what we are doing. But we will get through, we always do and like all farmers we HOPE for a better year this year. This is what I have been up to.
 
   / Rox's EVOO(Olive Oil) for sale on Amazon! #220  
Always nice to have updates and your story has captured many here on TBN...

Keep up the good work and your husband is a Prince of a guy!
 

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