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Royal Purple Oil
- Thread starter Junkman
- Start date
- Views: 2590
Charolais
Platinum Member
- Joined
- Sep 26, 2004
- Messages
- 594
- Location
- south/central Va.
- Tractor
- Deutz Fahr Agrofarm 100, Stoll loader, bucket, forks & root grapple
Never used Royal Purple. But where I work Royal Purple gear oil is use in speed reducers/gear boxes. It has increased uptime from gear oil failure or gear box failure which ever one would prefer to call it.
Like gsxr1100 said the Royal Purple $$$ vs Amsoil. I'd use Amsoil as it'll hold up just as well if not better.
Just my opinion. /forums/images/graemlins/wink.gif
Like gsxr1100 said the Royal Purple $$$ vs Amsoil. I'd use Amsoil as it'll hold up just as well if not better.
Just my opinion. /forums/images/graemlins/wink.gif
Royal Purple Trademarks The Color Purple
Porter, TX (February 3, 2004)—After several years in the review process, Royal Purple has received a federal trademark for the exclusive use of purple containers. Now, Royal Purple’s high-performance, synthetic automotive and industrial lubricants are the only lubricants that can be packaged in purple containers.
“This national trademark assures that Royal Purple’s lubricants will forever have a distinctive appearance, whether they’re on the shelf in a retail store or on the floor at an industrial plant,” says T. Mark McFann, marketing director of Royal Purple. “It’s a huge plus when someone doesn’t even have to see the label to know it’s a Royal Purple product—the color alone is enough to identify the supplier.”
Royal Purple trademarked its purple packaging as part of an overall strategy to make its premium brand—and premium product—stand out in what is often a commodity marketplace. For instance, many motor oils retail for as little as $1.29 a quart, while Royal Purple high-performance synthetic motor oils retail for $5.25 a quart or more.
Since its inception in 1986, Royal Purple has worked tirelessly to establish a brand name that the marketplace associates with exceptional performance and value. In this way, the Royal Purple brand has an inherent value, and federal trademark registrations have played a key role in protecting that value. To date, Royal Purple has trademarked its company name, its logos, its key product names and now its purple packaging. The company also is in the process of trademarking the purple color of its lubricants.
“The name retention as a result of having the color purple associated with the packaging, as well as having purple be a part of company name, is a big competitive advantage,” says McFann. “People will remember the color and instantly recall Royal Purple as the brand name. It’s a left side of the brain/right side of the brain appeal that greatly leverages the effectiveness of every marketing dollar spent.”
To receive the trademark for purple packaging, Royal Purple had to submit more than 1,000 letters from industrial and automotive customers stating that they identified the color purple with the company Royal Purple. The company also was required to submit examples of labeling and advertisements to demonstrate that it used the color purple consistently in the marketing and promotion of its products.
The choice to associate the company with the color purple, rather than blue or green or red, also was strategic. “It is not just any color,” says McFann. “It is purple—a rich color that has long been associated with things regal and of high quality, which is exactly Royal Purple’s market niche.” Now, Royal Purple has the trademark to protect its niche and protect the instant recognizability of its products.
Source: Copyright © Royal Purple - All Rights Reserved.
Porter, TX (February 3, 2004)—After several years in the review process, Royal Purple has received a federal trademark for the exclusive use of purple containers. Now, Royal Purple’s high-performance, synthetic automotive and industrial lubricants are the only lubricants that can be packaged in purple containers.
“This national trademark assures that Royal Purple’s lubricants will forever have a distinctive appearance, whether they’re on the shelf in a retail store or on the floor at an industrial plant,” says T. Mark McFann, marketing director of Royal Purple. “It’s a huge plus when someone doesn’t even have to see the label to know it’s a Royal Purple product—the color alone is enough to identify the supplier.”
Royal Purple trademarked its purple packaging as part of an overall strategy to make its premium brand—and premium product—stand out in what is often a commodity marketplace. For instance, many motor oils retail for as little as $1.29 a quart, while Royal Purple high-performance synthetic motor oils retail for $5.25 a quart or more.
Since its inception in 1986, Royal Purple has worked tirelessly to establish a brand name that the marketplace associates with exceptional performance and value. In this way, the Royal Purple brand has an inherent value, and federal trademark registrations have played a key role in protecting that value. To date, Royal Purple has trademarked its company name, its logos, its key product names and now its purple packaging. The company also is in the process of trademarking the purple color of its lubricants.
“The name retention as a result of having the color purple associated with the packaging, as well as having purple be a part of company name, is a big competitive advantage,” says McFann. “People will remember the color and instantly recall Royal Purple as the brand name. It’s a left side of the brain/right side of the brain appeal that greatly leverages the effectiveness of every marketing dollar spent.”
To receive the trademark for purple packaging, Royal Purple had to submit more than 1,000 letters from industrial and automotive customers stating that they identified the color purple with the company Royal Purple. The company also was required to submit examples of labeling and advertisements to demonstrate that it used the color purple consistently in the marketing and promotion of its products.
The choice to associate the company with the color purple, rather than blue or green or red, also was strategic. “It is not just any color,” says McFann. “It is purple—a rich color that has long been associated with things regal and of high quality, which is exactly Royal Purple’s market niche.” Now, Royal Purple has the trademark to protect its niche and protect the instant recognizability of its products.
Source: Copyright © Royal Purple - All Rights Reserved.
MikePA
Super Moderator
<font color="blue"> Quote taken out of context.... </font>
No offense, Junkman, but the context doesn't matter since Royal Purple did not seek to trademark a color as was the issue between Kubota and Kioti.
No offense, Junkman, but the context doesn't matter since Royal Purple did not seek to trademark a color as was the issue between Kubota and Kioti.
how this has to do with RP being any good, I will never know.....but, I guess you are paying for the purple container also. /forums/images/graemlins/smile.gif...
I stated the incorrect word...sorry!!!! /forums/images/graemlins/blush.gif /forums/images/graemlins/blush.gif /forums/images/graemlins/blush.gif. Good oil but not worth the $$$$.
I stated the incorrect word...sorry!!!! /forums/images/graemlins/blush.gif /forums/images/graemlins/blush.gif /forums/images/graemlins/blush.gif. Good oil but not worth the $$$$.
Bowhunter
Gold Member
gsxr1100, I've seen you post in a couple of threads (this and one about Rotella synthetic) that you can buy better oils for less money. Can you tell me what these oils are? I want to run the best I can afford in my diesel pickup and diesel tractor.
Amsoil 15w-40 HDD&M oil. It is a group 4 and 5 and it pretty darn cheap. The ZDDP is up there, high TBN & extended drains are not a problem. As I have stated, it is not the best oil in there world, but best bang for the dollar to date. I am not Amsoil crazy but there oil is cheap and holds up very well. The only thing I have seen when using is that the VI will go to about a 30 wt
I do not think there series 3000 is worth the money. My oil gets done in my BX once per year and it is around $26 for it. I used the same oil in my old powerstroke and it was a great oil.
If you are looking at Rotella look at other group 3 oils and there you go. When I stated a better oil I mean price, additives and performance comes into play, not just price.
I do not think there series 3000 is worth the money. My oil gets done in my BX once per year and it is around $26 for it. I used the same oil in my old powerstroke and it was a great oil.
If you are looking at Rotella look at other group 3 oils and there you go. When I stated a better oil I mean price, additives and performance comes into play, not just price.
Bowhunter
Gold Member
</font><font color="blue" class="small">( When I stated a better oil I mean price, additives and performance comes into play, not just price. )</font>
Me too. I am willing to pay more than I am now if I know I'm getting a better oil thus better bang for my buck. Thanks for the info.
Me too. I am willing to pay more than I am now if I know I'm getting a better oil thus better bang for my buck. Thanks for the info.
