The number one way in sales to lose business is to not show your price. I'm amazed how often it happens.
It's also interesting how many of us have a bad car buying story. I once had an accident and my truck was written off. I needed a new truck immediately so I went to three dealerships as follows:
Dealer 1.
Me "I need a base model pickup as mine was just smashed up this morning on XYZ road"
Salesman. Oh, this morning?
Me. Yeah, a white Ford Escort ran a stop sign and I t boned it. Young lady was shook up but ok but I need a new truck
Salesman. Young lady, white Escort, what was her name?
Me. Her name was XXXXXXXXX
Salesman. That's my fiancee! And he gets up and runs out of the dealership. Nobody else came to help me so I left after a few minutes. Poor guy.
Dealer 2. (this is the dealer I was peeved at, dealer 1 was just a good story)
Me. I need a new base model pickup. How much is one?
Salesman. Let's fill out a contract, what is your name and address
Me. Name is Jim, but before we do that, what is the cost of a base model truck. I want only an 8 foot box, auto and air, nothing else.
Salesman. Very few people buy base trucks, perhaps a quad cab would be better for you. And what about 4wd
Me. No, I want a base model pickup. The work truck fleet special that I know you sell regularly. How much is one.
Salesman. Well it costs the dealership money if I log onto the dealer network so I am not prepared to do that until we fill out a contract. I don't know that you really want a base model.
Me. Goodbye, I won't ever come back in this dealership again! (Man was I pissed).
Dealer 3.
Me. I want a base model truck, 8ft box, 2wd, auto, air and nothing else.
Salesman. OK, let me see what's out there. Ah, there are 2, the price is XYZ.
Me. I'll take the gray one.
Amazing isn't it!!