This last New Years Eve 'surge pricing' here in Montreal has led to headline coverage and possible class action suits.
Folks with a 'few under their belt' overlooked 'surges' and complained bitterly.
(They probably could barely even focus on their phone screen)
Mind you $800. cab rides would sure hurt.
As a result Uber did issue some refunds.
I think the biggest Uber issue, yet to come, is probably insurance as there is a major difference in premiums between 'pleasure' and 'commercial' coverage as risk exposure sure changes.
Probably with Uber snow the risks would not be much different, insurance wise.
For all those who think that $800 is a completely unreasonable 'surge price" for a ride home on New Years Eve, let me pose a very simple question:
What is the cost of a driving under the influence conviction? Clearly if the customer was too drunk to notice the price, he/she was under the influence.
$800 may be a bitter pill to swallow, but an acquaintance who was caught drunk driving in January of 2015, had fine and court costs of over $3000. Plus he lost his job due to not being able to drive. He has been unemployed for a year, and now must have a "blow-and-go" device" installed in his car. $360 plus $60 per month for I think five more years. And, on top of that his wife's insurance went up by $100 per month. This was in Southern Oregon. It is a lot higher in many places.
Now tell me again how an $800 ride home at closing time, when half the city wants the same thing, all at the same time, is a complete rip-off. (The guy I know wishes fervently that he could have paid someone $800 to avoid his problems.) And, if they had been willing to wait outside on the sidewalk for an hour, that surge price would have gone right back to a normal price. But it was cold and they really didn't want that.
If I was UBER, I would have stuck to my pricing.
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Now as far as insurance goes, UBER has been around long enough that if there was an enormous issue with insurance we would be seeing a huge number of lawsuits, not just a little trickle. Maybe the real problem is that commercial insurance is grossly overpriced.