Sold my Mahindra

MessickFarmEqu · May 22, 2007

Dougster said:
It's an interesting point. I count 6 used Mahindras for sale on eBay... most 2WD and in Texas. I count ~100 Kubotas for sale on eBay all over the place.

Kubota sells 20 or more times as many tractors as Mahindra does, so that makes good sense to me. Texas is Mahindra's strongest market, its also about the only place in the US that you'll see 2WD tractors sold anymore... don't know why.

DavesTractor · May 22, 2007

MessickFarmEqu said:
Kubota sells 20 or more times as many tractors as Mahindra does, so that makes good sense to me. Texas is Mahindra's strongest market, its also about the only place in the US that you'll see 2WD tractors sold anymore... don't know why.

Neil,

Mahindra sold about 135,000 units worldwide in 2006, if you include the latest India tractor acquisition. New Holland and John Deere did more than that. Did Kubota sell more than that? Did they sell 20 times that amount? I don't think so. In fact it may be that Mahindra outsold Kubota in 2006? Maybe not, I don't know Kubota's numbers. If we limit the count to only the USA, Kubota still leads Mahindra by a wide margin...but we are working on that too! If you can give me Kubota's 2006 total worldwide sales, I'd be interested in that number.

Texas, Missouri, Oklahoma, Lousiana, etc, are all strong for 2wd Mahindras. The Mahindras are very heavy and the larger ones handle a loader well, even in 2wd. Lighter 2wd tractors can't handle a loader very well without FWA. All of Mahindras smaller tractors are 4wd.

MikePA · May 22, 2007

DavesTractor said:
Neil,

Mahindra sold about 135,000 units worldwide in 2006,

How many did they sell in the US versus Kubota?

Dougster · May 22, 2007

MessickFarmEqu said:
Kubota sells 20 or more times as many tractors as Mahindra does, so that makes good sense to me. Texas is Mahindra's strongest market, its also about the only place in the US that you'll see 2WD tractors sold anymore... don't know why.

Hi Neil - I took Farmerboy's comment mainly in the context that there is not yet an active market in the USA for used Mahindras... and he is right. There simply aren't enough used ones offered for sale out there yet to accurately establish "fair market value" for a potential buyer, particularly when you focus in on 4WD, your desired size category and your own market area. I experienced this problem myself... figuring out what I should pay and what I could sell for should it become necessary.

It was not easy... mine was the only used one for sale like it at the time within 1,000 miles.

On the other hand, if I were shopping around for a used Kubota, I can instantly know what 4 or 5 other ones are selling for (or recently sold for) right in my local market area. I can know what dozens of identical ones are selling for (or have recently sold for) nationwide. That kind of comparative "price support" mechanism does not yet exist to support the market for... and fair value of... used Mahindras.

That was my only point for stating those numbers. I know that for now Kubota still outsells Mahindra in this country.

Dougster

DavesTractor · May 22, 2007

MikePA said:
How many did they sell in the US versus Kubota?

Mike, I don't have Kubota's numbers. Mahindra sold a little over 10,000 units in the USA in 2006. I think Kubota sold many times that amount. Kubota is real strong in the USA. They do a lot of things right and came into the market at the right time. Mahindra focused on other markets until just a few years ago, so they are certainly playing catch-up in the USA. I do believe that Mahindra is #3 worldwide now, but you know how hard it is to get accurate numbers. I'm hoping that Neil will post Kubota's worldwide sales of tractors to see how his 20:1 ratio stands up.

Farmerboy · May 22, 2007

Regardless of sales figures, competition is a great thing for the consumer.

bindian · May 22, 2007

DavesTractor said:
Neil,

Texas, Missouri, Oklahoma, Lousiana, etc, are all strong for 2wd Mahindras. The Mahindras are very heavy and the larger ones handle a loader well, even in 2wd. Lighter 2wd tractors can't handle a loader very well without FWA. All of Mahindras smaller tractors are 4wd.

I was planning on buying a 2WD 6520 until I found out Mahindra didn't put a BH on one.

But I love my 4WD Red Beast now! 2WD is a lot better for small tilled places. They turn on a dime with turning brakes. Try turning on a dime with turning brakes in a 4WD. My 6520 4WD can't do it, at least with the aggressive Ag tires, but my 2WD Ford 3055 did it with grace.

The Ford was actually fun in the mud sliding around turns.

hugs, Brandi

MessickFarmEqu · May 23, 2007

Farmerboy said:
Regardless of sales figures, competition is a great thing for the consumer.

I have never seen any global figures, but as I recall Kubota did 140,000 units in 2005 in the USA alone. Granted, that includes RTV's, ZTR's and CE which are products Mahindra does not produce. Personaly, I've never seen Mahindra or Kubota even listed when you see charts on global sales volumes. Last I had heard #1 CNH, #2 AGCO, #3 Deere in total product volume.

Most of this is just B.S. sales talk. All the OEM's make claims about sales superiority, but you never know what criteria they use. For example, Agco claims to be larger than CNH - but only if you don't include CNH's construction division. Heck I personaly have a 94% market share in my territory (which is the 100yrd radius around my home).

Regardless of sales figures, competition is a great thing for the consumer.

Agreed! We would not have the standard L-Series if it where not for competition from Mahindra and others.

DavesTractor · May 24, 2007

MessickFarmEqu said:
I have never seen any global figures, but as I recall Kubota did 140,000 units in 2005 in the USA alone. Granted, that includes RTV's, ZTR's and CE which are products Mahindra does not produce. Personaly, I've never seen Mahindra or Kubota even listed when you see charts on global sales volumes. Last I had heard #1 CNH, #2 AGCO, #3 Deere in total product volume.

Most of this is just B.S. sales talk. All the OEM's make claims about sales superiority, but you never know what criteria they use. For example, Agco claims to be larger than CNH - but only if you don't include CNH's construction division. Heck I personaly have a 94% market share in my territory (which is the 100yrd radius around my home).

Agreed! We would not have the standard L-Series if it where not for competition from Mahindra and others.

Neil,

Great response, especially about the 94% Market share! My wife has a John Deere Gator, so that has diminished my market share in my 100 yard circle!

It is very hard to come up with good numbers. Everyone counts them in a manner that works to their advantage, Obviously Mahindra is very strong globally, so I like that number. Kubota is very strong in the USA and has a diverse product line, so you like that number. In any event, it will be interesting to see what happens in the next 5 years. Will there be more brands coming out or will some of the current ones consolidate or go away? Mahindra will be here, they are a very strong and diverse company.