For me it all depends on how I plan on eating the bacon.
For a side with breakfast, I don't want it dry and too crunchy. But don't want to chew on it like jerkey either. There is a good in-between. Just a little crunch to it but still juicy.
If its going on a sandwich (burger, BLT, breakfast sandwich, etc) I cook it a little crisper. I don't want to have to fight with the rest of the sandwich to get bit through the bacon without pulling the whole thing out and then being left with a baconless sandwich