Just a thought... I like many have done quite a bit of looking at filters, comparing cost vs. "quality", and I have looked at the filter study a number of times. I currently have 6 vehicles and 1 tractor that I change the oil on. Mainly to save money, secondly to make sure it is done correctly and with quality parts and last because it seems to be somewhat of an obsession oop's, I mean "hobby".
Well, after really looking at the difference in price between a perceived inferior filter and the expensive ones, it was only a couple of bucks... if that on certain sizes. So, I have been using the WIX/NAPA filters and Purolater regular and Pure 1. It's interesting to note that these filters just feel more substantial when you pick them up... Well, for some time I have been looking at the Baldwin Filter's which are made by a division of Purolater. The Baldwin Filters are a high end filter, primarily carried by Truck/Fleet Distributors and are used by over the road carriers as well as many commercial applications for equipment etc... I finally bought a Baldwin Hydraulic Filter for my tractor this week and was surprised to find out the cost was actually lower, by about $1.00 than the NAPA Filter I had been using. While I did not need any right now as I have a good stock of WIX, I checked on the filters for several of my cars and found that those were around $4.00 - $5.00. Again, cheaper than the WIX I had been buying at the automotive parts dealer but only slightly more expensive than a FRAM, Purolator, STP, AC etc.. If interested, you can go to their website, "baldwinfilters.com", check your application, cross reference and find a distributor in your area. I would think that if you change a synthetic, every 25 hours, the filter is much less important than if you are using a regular petroleum based oil and going 50 or more hours. A FRAM probably works just fine for that interval, however, for a couple of bucks more, you can do the same thing and get a better filter. I certainly agree, $12 bucks for a filter is a bit steep, but I would think a quality filter can be had for the $4.00 - $6.00 range, which is what the WIX and Baldwin are.
All of this being said, just like a car, if you are going to trade it off in several years, most people do not care... change the oil every 5000 miles or more and who cares about the filter anyway. For me, I generally keep the cars until they have 150,000 or more, so I take the extra time and expense to change oil every 3,000 and use a good filter.
Just another perspective.....