The information age and the internet has had a profound effect on the minds of those who work in "marketing" and they have gotten greedy and there is also a mindset that they have newly God-given "rights" to your eyes or ears.
In the old days, buying advertising space was a gamble. They bought an ad in a newspaper and hoped that you turned to that page and also hoped that you read their ad. The same for radio and television.
In recent years, media and marketing types have been quoted saying things like this "Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming." That quote is from Jamie Kellner of Turner Broadcasting (CNN, TBS, AOL Time Warner) referring to PVR's but I have seen quotes about ads in general saying the same things.
Companies customers are regularly treated like theives this day and time. Take the media industry. They want it all. They want to be able to classify their product as it suits them. Sometimes they want it to be Intellectual Property that you purchase usage rights for, but if it suits them, they also want it to be a true product that people are accused of stealing. It wasn't originally supposed to be that way.
This is the way it was intended:
1) You make and sell a product. I buy the product, it is mine to use or lend as I see fit. The seller has no guarantees how it is used after the sale.
2) You sell an idea or specific bit of knowledge. I buy rights to the idea. Once I have used purchased rights to the idea, then I can use the idea how I see fit as long as I don't make money off of the idea or knowledge.
Take for instance: You watch a movie. Once you have paid to see a movie, you have paid your intellectual property license to see that content. It is no longer a new idea to you. Yet they want to re-classify and charge as a product each time you view that property on DVD, VHS, or view it broadcasted over television. In the same breath they call you a thief if you don't watch the ads.
And now people are paying out the rear for digital television. They don't even realize that their fair use rights will disappear as soon as digital television has completely replaced OTA analog broadcasts. The anti-copy bit in the data stream will effectively tell your high dollar HDTV equipment that you can't record this broadcast if they don't want you to. You can bet that they won't want you to.
Wow. I've said a mouthfull.
In the old days, buying advertising space was a gamble. They bought an ad in a newspaper and hoped that you turned to that page and also hoped that you read their ad. The same for radio and television.
In recent years, media and marketing types have been quoted saying things like this "Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming." That quote is from Jamie Kellner of Turner Broadcasting (CNN, TBS, AOL Time Warner) referring to PVR's but I have seen quotes about ads in general saying the same things.
Companies customers are regularly treated like theives this day and time. Take the media industry. They want it all. They want to be able to classify their product as it suits them. Sometimes they want it to be Intellectual Property that you purchase usage rights for, but if it suits them, they also want it to be a true product that people are accused of stealing. It wasn't originally supposed to be that way.
This is the way it was intended:
1) You make and sell a product. I buy the product, it is mine to use or lend as I see fit. The seller has no guarantees how it is used after the sale.
2) You sell an idea or specific bit of knowledge. I buy rights to the idea. Once I have used purchased rights to the idea, then I can use the idea how I see fit as long as I don't make money off of the idea or knowledge.
Take for instance: You watch a movie. Once you have paid to see a movie, you have paid your intellectual property license to see that content. It is no longer a new idea to you. Yet they want to re-classify and charge as a product each time you view that property on DVD, VHS, or view it broadcasted over television. In the same breath they call you a thief if you don't watch the ads.
And now people are paying out the rear for digital television. They don't even realize that their fair use rights will disappear as soon as digital television has completely replaced OTA analog broadcasts. The anti-copy bit in the data stream will effectively tell your high dollar HDTV equipment that you can't record this broadcast if they don't want you to. You can bet that they won't want you to.
Wow. I've said a mouthfull.
