Re: tiltmeter
Rick, another avenue you may want to pursue, if you haven't already is to, what I would call, quasi-mass market to the tractor dealer body. If you hit the major tractor manufacturer websites you can get dealer locations and addresses for particular states. Create a small data base for each brand that'll allow you to generate a personalized letter for each particular dealership. It might be worth a mailing to Kubota, JD, NH dealers describing and offering your products to them. There would be a definable cost associated with this so you wouldn't have to blow your total marketing budget and you might even consider including a sample tiltmeter so they can touch the product and begin to see the value.
In the auto industry, many of the options you see on vehicles today began as dealer or other supplier installed aftermarket items. Tractor dealers also sell a lot of "stuff" and this is one of those things that could have a dealer logo imprinted on it and be used as a "thank you" for buying from me, a tractor birthday mail-out, used in a sales display in the sales area or on the parts counter, or probably 100 different uses.
Again, from a marketing perspective you could define the cost associated with this initiative (important) and could easily measure (real important) the take rate on the offer to various manufacturer's tractor dealers. Maybe try it with a "test" group of each manufacturer's dealers in selected states. Heck, you might even find dealers that install it as a dealer installed accessory on all of their stock unit tractors.
Just a thought. Use it if it works for you.
Bob Pence