Tractor Brands Market Share

[s219]

But I am sure they know the other manufacturers units sold in the market research reports they purchase. They claimed number 1 based on units sold in the under 40 HP category. I do not see anywhere that they claimed 50% of the market. I think people might have assumed that number but Kubota knows exactly where they stand. As do other manufacturers. In order to have 50% they would have to more than double the units sold by other manufacturers. Highly unlikely.

Private market research is another matter entirely but it has nothing to do with this claim.

If you read their press releases they reference the data source and it is the industry group that collects numbers from everyone but only reports the % numbers back to each individual manufacturer privately. Kubota only knows their % market share as reported by that industry group. So when Kubota claimed #1 in under 40HP CUTS for the L series and #1 in under 20HP SCUT for BX based on *that data* and *that methodology*, we know it was based on them finding out they had over 50% share (there were similar claims about B series and Grand L as I recall). That is the only possible way they would know they are #1. That was what was remarkable about the whole thing, since it provided some insight into market share that nobody knew before.

This was discussed in detail back in prior threads and it was explained by people who know how the data works. You ought to search out the old threads, read the old press releases, read the fine print that is still up on Kubota's website. It's not complicated, when the data is blind from that industry group, #1 and >50% mean the same thing.

With Kubota hovering around 50%, Deere known to be around 20-25% at the time, and everyone else combining for the last 25-30%, you are correct that Kubota was selling at least double of the next competitor. This should not surprise anyone in the US market. Next to Deere and Kubota, the other brands have much much smaller distribution networks. Deere and Kubota have an order of magnitude larger footprint in the US than the other brands.

 

[Torvy]

Private market research is another matter entirely but it has nothing to do with this claim.

If you read their press releases they reference the data source and it is the industry group that collects numbers from everyone but only reports the % numbers back to each individual manufacturer privately. Kubota only knows their % market share as reported by that industry group. So when Kubota claimed #1 in under 40HP CUTS for the L series and #1 in under 20HP SCUT for BX based on *that data* and *that methodology*, we know it was based on them finding out they had over 50% share (there were similar claims about B series and Grand L as I recall). That is the only possible way they would know they are #1. That was what was remarkable about the whole thing, since it provided some insight into market share that nobody knew before.

This was discussed in detail back in prior threads and it was explained by people who know how the data works. You ought to search out the old threads, read the old press releases, read the fine print that is still up on Kubota's website. It's not complicated, when the data is blind from that industry group, #1 and >50% mean the same thing.

With Kubota hovering around 50%, Deere known to be around 20-25% at the time, and everyone else combining for the last 25-30%, you are correct that Kubota was selling at least double of the next competitor. This should not surprise anyone in the US market. Next to Deere and Kubota, the other brands have much much smaller distribution networks. Deere and Kubota have an order of magnitude larger footprint in the US than the other brands.

Don't you believe it. They may officially only get their % from that source, but they all have ways to nail down the data. The data is never really 'blind'. Not saying they don't have 50% of a certain slice of data, but just because they claim number 1 does not in any way prove they are over 50%. More likely is if they have anything over about 33%, they know JD is lower in that segment and they make a claim. No one can dispute it without breaking confidentiality with the data racket.

 

[Cahaba Valley Farm]

I am purely speculating here but when Deere came out with the 2038R there was a lot of enthusiasm and reported owner satisfaction with those tractors. Combine that with their E series and it's not hard to see how Deere may be out selling Kubota now. I will also point out how Kubota made changes to the revamped B3350 which became the LX3310. Even Neil Messick said in a video that it was Kubota's response to the Deere 3E series. So it seems that there is a tit for tat that is going on between these two companies lately.

 

[s219]

Don't you believe it. They may officially only get their % from that source, but they all have ways to nail down the data. The data is never really 'blind'. Not saying they don't have 50% of a certain slice of data, but just because they claim number 1 does not in any way prove they are over 50%. More likely is if they have anything over about 33%, they know JD is lower in that segment and they make a claim. No one can dispute it without breaking confidentiality with the data racket.

You are missing my point, when they make the claim and they cite the industry group data as the factual source, then it could only come from knowing their % from that industry group. They are not going to cite that particular data for any other reason. I am sure they have their own market research but it's not relevant.

Here is the specific fine print from their 2020 brochure:

L Series Claims: "#1 selling compact tractor in the U.S. for over 10 years."
Disclaimer: Based on EDA tractor sales data of under 40 horsepower models from 2009 to 2019

Which means when Kubota make the reference back to the EDA, then the fact is based on market share reported by the EDA, and the EDA only. Legally they could not make a claim like this that relied on some other data source, otherwise they would need to disclose that too.

 

[Cahaba Valley Farm]

We can settle this once and for all if any of you care to pay $500 for an Ag Equipment Intelligence membership.

 

[K5lwq]

And the EDA report has a more detailed report that goes to manufactures that dealers do not get. Market share is most likely included. Otherwise they could not reference them as the source.

Kubota knows how many units the produce no doubt. And if they had 50% of a category then they could claim #1. But if that is how they came up with that information they would not have referenced EDA. The source that provides units sold by category is AEM. AEM releases that report Monthly.

 

[Williy]

Kubota is number 5 on the list and John Deere is number 1
Massey Ferguson is number 3

https://farmingbase.com/best-selling-tractors-in-the-usa/

willy

 

[Torvy]

You are missing my point, when they make the claim and they cite the industry group data as the factual source, then it could only come from knowing their % from that industry group. They are not going to cite that particular data for any other reason. I am sure they have their own market research but it's not relevant.

Here is the specific fine print from their 2020 brochure:



Which means when Kubota make the reference back to the EDA, then the fact is based on market share reported by the EDA, and the EDA only. Legally they could not make a claim like this that relied on some other data source, otherwise they would need to disclose that too.

Oh, I get what they say. And they are 'basing' it on a report. You are completely inferring how they reach their conclusions. I know they know more from the reports than they are officially 'allowed' to know. "...and the EDA only.." this reflects your interpretation of what it actually says. Think of it like a movie that is based on a true story. I had to study the history of Hugh Glass. The movie was sensationalized. Guess what, the data is the same thing. Legally, they have enough leeway in their statement to say almost anything.

 

[K5lwq]

Kubota is number 5 on the list and John Deere is number 1
Massey Ferguson is number 3

https://farmingbase.com/best-selling-tractors-in-the-usa/

willy

And Yanmar could pass them all.

 

[Cahaba Valley Farm]

Kubota is number 5 on the list and John Deere is number 1
Massey Ferguson is number 3

https://farmingbase.com/best-selling-tractors-in-the-usa/

willy

From the article, "John Deere has the best tractors at an affordable price with which you get all the specifications that will make work in the field easier and allow you to work as little as possible."

That is a load of BS