Farmwithjunk
Super Member
Soundguy said:That's because they agressively market -everything-. Imagine just about any object.. Ok.. you can probably get that product with a JD logo on it.
I wish some of the other tractor mfg's would market as much.. I'm a ford guy.. and NH only seels a few trinkets... hats and jackets.. etc..
Massey.. They have been a majot player just as long as everybody else.. in various forms. Massey harris, and then massey ferguson.. etc.
Soundguy
Right there is why John Deere has such a strong "market share". MARKETING.
They offer some very modern, very user friendly products. Some of their equipment sells big, but isn't "the best". Take for instance, their combines. Side by side, in the field against Case/IH "Axial Flow" or Agco/Gleaner or Massey Ferguson combines, they fall a little short in many areas. Yet, Deere continues to build and sell thousands every year. It's that "NAME".
Deere never did build a good disc, in comparison to IH, or several "short-liners". They sold many.
Great marketing stratagy, a big boost from their "John Deere Credit" services, early success at "going global", and a mixture of brilliant and lucky managment desicions over the years, and you have "THE JOHN DEERE". And success breeds FURTHER success.
Get a few Hollywood celebs in John Deere shirts and hats, next thing you know, all the mallrats have to have Pink Deere shirts, hats, ect.
They build a good product. They'd have you believe they build the ONLY product.
Deere sells so many toys/clothes/plates and dishes/clocks/ect, not only to owners of their tractors, but to people who will never sit on a tractor. MF, NH. Kubota, and all the rest won't ever see that success targeting just their loyal buyers.