How can you afford to pay truckers well when your operating costs are going sky high due to the policy of the current administration which is causing inflation to balloon to levels we haven't seen in 32 years? The bottom line really changes when fuel is $4 a gallon and operating costs soar. Doesn't leave as much meat on the bone for payroll. This government is to blame for EVERYTHING right now. They're even responsible for the shut-downs that started the mess in 2020.
A major drawback is that the consumer can't get exactly what they want. You cannot walk into a Toyota dealership and order a truck exactly the way you need/want it. And that's a big no-no to an American consumer who is about to drop $55,000 on a vehicle.
In addition to that, my father who is a heavy equipment mechanic tells me that Toyota's industrial division is hurting right now. Can't get parts, can't get equipment or machines, nothing.