IslandTractor said:
Commercials and ads for public viewing have been part of the equation for the past decade or so at most.
Actually, the historical root of the problem does lie with advertising and the problem of overprescribing antibiotics started with penicillin. When it first became widely available it 1) was a virtual magic bullet in a world in which the vast majority of deaths resulted from infectious disease and 2) it was utterly unregulated, sold without prescription and was advertised widely and wildly as a cure for virtually any medical problem, infectious or not. Thus the popular and persistent view of antibiotics as a cure all.
But, as mentioned, I don't know of any current direct to consumer ads for antibiotics.
And let me explain what we med geeks are talking about. First, the more antibiotics are used, particularly for conditions in which they are not actually useful, the more the bacteria become resistant to the antibiotics. This often leads to very common types of bacteria not responding to even powerful antibiotics. This is mostly a problem for people who are very sick and in the hospital (in which case such infections can be fatal) but it can also be a problem in simple skin wounds in healthy people and even with some things like sinusitis.
Second, the most common way antibiotics are overprescribed is when they are used to treat conditions that are porbably viral. Antibiotics kill bacteria not viruses. Bacteria cause things like wound infections, sinusitis, some ear infections, pneumonia, bladder infections and some intestinal problems. Viruses can cause similar infections but most commonly virus present in the form of the common cold or a stomach 'bug'. A common cold caused by a virus will make you perfectly miserable for 7-10 days, 14 in some cases. As we all know "there is no cure for the common cold" and you just have to treat the symptoms and ride it out. Antibiotics do little or nothing to help a cold go away.
So why do doctors prescribe antibiotics for a cold? Well, it is very complicated. Many symptoms of a cold can be similar or identical to those of a sinus infection, tonsilitis, pneumonia, etc. So there can be confusion. Also, a common cold can lead to a secondary infection such as sinustis, pneumonia or an ear infection. That complicates things even more.
But, the main reason is this: A person gets a cold. Fever, cough, runny nose, nasal congestion, sore throat, body aches, fatigue. For 3-4 days they fight it with over the counter meds, etc. By day 5 they are fed up and go to the doctor. Doctor looks them over, thinks its probably a cold, but could be a sinus infection. Doctor also wants to feel like he's helping and giving patient his money's worth and so prescribes him a Z-pack (popular 5 day antibiotic with a cool sounding name and red pills). Two days later, bingo, they are cured and happy as a clam and the doctor looks so smart and helpful. Right? Nope. What really happened is that the patient came in on day 5 of a virus that got better on day 7 like they almost always do. The antibiotic didn't have a thing to do with it. But to the patient is seems like it did and he tells his friends and family to go in and see Dr. Smartguy next time they get a cold and he'll fix 'em right up with a Z-pack.
Then it gets even worse. This patient's friend now gets a cold and comes to see Dr. Smartguy on day two of his cold. He tells Dr. Smartguy he really wants a Z-pack. Dr. Smartguy knows better but wants to make patient happy. Patient gets his Z-Pack and two days later (4th day of cold) he's no better. Worse even. Why? Its the natural history of a common cold. So he goes back on day 5 and tells Dr. Smartguy that the Z-pack didn't work. He needs something stronger. Dr. Smartguy has now painted himself into a corner and he's too busy to go into details about microbiology and gives the patient a big gun, gorillacillin antibioitc, usually reserved for serious infections. Patient starts gorillacillin on day 5 of illnes and two days later, bingo! he's well again. Thank goodness for gorillacillins right? Nope. He just got better because his cold followed its natural course and got better on its own.
Then it gets worse. This guys now requests a gorillacillin every time he gets a runny nose and tells his friends and family to do the same. That's how it all gets out of hand. And when thousands of doctors do this with many thousands of patients, the bacteria start to become resistant to our gorillacillins and then we have no gorillacillins.
So, let a cold run its course. And if your doctor tells you that you have a cold, trust him, give it some time.
This has been a public service announcement for the benefit of non medical folks so I don't want to hear any Ivory Tower egg heads making technical corrections. It is obviously way more complicated than this, but, you get the picture.