When I was first getting my name out there doing remodeling jobs, I was working pretty cheap, and trying to do any and all jobs that I could. This included mowing lawns and bush hogging fields. No matter what I charged, I always felt that I was losing money doing the mowing. It just takes up so much time getting ready, hauling stuff there, unloading, then when done, hauling it all back home again.
One of the things that I don't like about working in town is all the different lawn mowing crews out there. Usually there are three of them. One on the riding mower, one doing weed eating, and one doing the blower, or the walking mower, or just picking up stuff. All three never stop moving. I've never seen them spend more then half a hour at a house. The really good ones will pull up and do three or four houses all from where they parked and be out of there in an hour!!! From what I'm told, $30 is about average to have the lawn mowed, trimmed and cleaned up. I've never been able to figure out the math. How do they make a living, buy the equipment and gas from that and make it all worthwhile?
For my business, I focus on being the guy that solves all my clients problems, who they trust having at their home, and they are so happy to pay me to do what they want, that they tell their friends about me when they are looking to hire somebody to work on their homes. Facebook has been a huge part of this. From what I understand, I charge double then what most of my competition charges. As of today, I'm booked up to the end of the year. If you do it better, make your clients appreciate all that you do for them that nobody else does, and do more for them then they expect, you can charge more and work your way to that point where you are not looking for jobs, they are coming to you asking you to work for them. Just realize that you have to get your foot in the door, and it takes time to build up a reputation and clientele. Then one day you will get that client who knows everyone, and is so happy with what you do, they tell their fiends, and they hire you just because of that recommendation without even asking what you charge. Then the trick is to not blow it and to keep doing everything possible to make you clients happy that they hired you!!!