fried1765
Super Star Member
- Joined
- Jan 6, 2015
- Messages
- 10,089
- Tractor
- Kubota L48 TLB, Ford 1920 FEL, 8N Ford, Gravely 12 HP "Professional", 48" SCAG Liberty
speaking for us... this happens frequently. We have several $25-$30,000 products where a sub $1000 margin is totally normal. You'd pay more tax than we make in profit.
Profitability in the equipment business comes from parts and service, you pretty much give equipment away to make money on the long term service and support aspects.
Personally. I am not a big fan of Tractor House. For one is extremely expensive to advertise and almost all the value any more comes from their website, but they won't let you list on the website without also paying for the print issues. Their page counts go down year and year as more dealers realize you can't recoup your advertising investment in sales.
Messick's is nearly 400 miles from me, and there are many other tractor dealers between my place and theirs.
I have only OLD (Ford) tractors, and at my age may not buy a new one.
My 3 old Fords are in nearly pristine condition, in part because Messick's is absolutely FANTASTIC with Ford parts support.
Messick's has earned my loyalty with their Ford parts support.
I would absolutely call Messick's FIRST if I were going to buy a new tractor.
In my opinion they are a first class operation!