If you want to make money you have to figure out what your local market wants and where you can sell.
I did some truck farming years ago.
There was a great local farmers market, but you were never going to get a stall, unless someone died and you were connected.
Check out local markets and see what sells out, where people are lining up before the market opens.
For the area I was in early spinach and good strawberries were 2 of the items that had long lines and sold out.
The strawberry guy was new, recently retired and grew some of the best strawberries I have ever had.
His quality of product established him fast, with people coming to market early just for him.
To the point of ignoring other strawberry vendors, waiting in a line for rick to arrive, hoping he wouldn’t sell out before they got some.
This didn’t happen by accident, he had been working, studying for years before he retired.
Took classes from the local college and ag extension.
Researched his market and keyed in on strawberries.
I don’t know how many years he grew berries to perfect his varieties and skills but it was quite a few before he retired.
His biggest issue was keeping up with demand.
I started off by growing what I knew and liked, but everyone grew the same crops.
Hard to compete with established vendors.
If I had to do it again I would go for cut flowers.
People who will haggle over $2 worth of tomatoes will drop $10 on pretty flowers without a second thought.
And keep coming back for more every week.
I didn’t grow flowers for sale, but started cutting whatever I had growing around and made more money from my tiny amount flowers at times.
Had a greenhouse operation for a neighbor who told me the same thing before I started, but I was too stubborn to listen. He had a revelation at market one day haggling with a customer over a bushel of beans, who then went and dropped a bunch of money on flowers.
They stopped growing veggies and went all flowers after that.
I liked growing veggies so that is what I did, but I really should have taken his advice. Maybe I would still be farming if I had made more money at it.