The reason it doesn't is that advertisers are afraid of being attacked on that site and it takes time and resources or the users of their products making the site become the "de facto" place of support for their product, because it is the first place people go to to complain and try to blackmail companies into all kinds of things, i.e. getting free product. Penton does little to help protect advertisers. They even penalize them as in our case because new posts in our sponsored forums are not allowed to show up in the main threads but non paying brands are allowed to show up. Even moderators are adversarial and get away with it, when contributing sponsors post elsewhere giving genuine help or comments by telling them to "go back downstairs"(where the sponsored forums are kept out of sight)if the moderator doesn't like the way the comment leans.