Hmm, how much are you going to use it, and on what, and do you want something that will last nearly forever, if treated right. Stihl and Husqvarna (or replicas under other names) are the heads of the class, and cost a fair amount. Stihl prices are fairly rigidly controlled, but you can get Husqvarna at a discount on occasion. Echo is very good, the next step down, and a number of dealers sell such over the NET, at decent prices. For a general duty, and fairly cheap, chain saw, check out the Sears deals when some unit, usually a 16" or 18" saw, go "on sale" every month or so. I've Echo equipment, but picked up an extra Sears chain saw 2 years ago, and aside from the lousy chain that comes with it (get a good one, carbide tip or similar), it's a lot better than I would have expected, and less than 1/2 the price (on sale) of a Stihl. Is it as good as the Echo, heck no. Has it cut down a bunch of trees, yet still starts on the first or second pull, yes. So, what do you want to do with the saw, and what can you afford to pay - like most things. Almost forgot, Consumer Reports has reviewed chain saws within the past 2 years.